| Negative emotions in consumer brand relationship: A review and future research agenda S Khatoon, V Rehman International Journal of Consumer Studies 45 (4), 719-749, 2021 | 146 | 2021 |
| Role of unfamiliarity and information on consumers’ willingness to try new healthy foods S Manohar, V Rehman, B Sivakumaran Food Quality and Preference 87, 104037, 2021 | 23 | 2021 |
| Looking through the glass of Indian culture: Consumer behaviour in modern and postmodern era V Rehman Global Business Review 18 (3_suppl), S19-S37, 2017 | 17 | 2017 |
| Revisiting the fairness paradigm in India: Synthesis of literature and application of the self-concept theory V Rehman Society and Business Review 14 (1), 31-42, 2019 | 15 | 2019 |
| Content fusion in traditional and new media: A conceptual study V Rehman, A Vaish Journal of Internet Commerce 12 (2), 225-245, 2013 | 11 | 2013 |
| Brand resurrection in an emerging economy S Manohar, V Rehman Journal of Marketing Communications 25 (7), 783-798, 2019 | 10 | 2019 |
| Materialism, television and social media–analysis of the transformation of post-colonial Indian market K Selvanayagam, V Rehman Journal of Historical Research in Marketing 11 (3), 250-270, 2019 | 10 | 2019 |
| Responsibility finds a way: A typology and framework development approach towards public sector crisis management K Chandrasekar, K Selvanayagam, V Rehman International Journal of Strategic Communication 15 (4), 328-356, 2021 | 6 | 2021 |
| Drivers to nurturance: Application and extension of FWB in India S Manohar, V Rehman Journal of International Food & Agribusiness Marketing 30 (2), 132-155, 2018 | 6 | 2018 |
| Attitudinal change in children: An insight from three decade of advertising campaigns in India V Rehman Journal of Marketing Communications 25 (8), 884-911, 2019 | 5 | 2019 |
| Do we exactly know entertainment? Demystifying the lines of entertainment marketing V Rehman Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 5 | 2016 |
| Revisiting 42 Years of literature on food marketing to children: A morphological analysis S Lianbiaklal, V Rehman Appetite, 106989, 2023 | 2 | 2023 |
| Synthesis of forty years of brand crisis literature K Chandrasekar, V Rehman Marketing Intelligence & Planning 41 (5), 525-543, 2023 | 2 | 2023 |
| How effective is information in persuading people to taste different types of unfamiliar healthy foods?–Role of food neophobia and gender. S Manohar, V Rehman The 2018 Annual Conference of the Emerging Markets Conference Board, 157-163, 2018 | 2 | 2018 |
| Music, emotions and colors: imperative content dimensions of advertising V Rehman, A Vaish Proceedings of 5 th Annual American Business Research Conference 5 (10), 2013 | 2 | 2013 |
| Impact of exogenous brand crises on consumer behaviour K Chandrasekar, V Rehman Marketing Intelligence & Planning, 2024 | | 2024 |
| Building" Pyramid of Oneness"-Delineating Differences among Human Brands, Celebrities and Person-Brands K Selvanayagam, V Rehman Advances in Consumer Research 48, 669-670, 2020 | | 2020 |
| Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract A Chaudhary, V Rehman Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract S Manohar, V Rehman Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| Applying the Geddesian Triad Theory of Town Planning to Understand the Data Consumption Patterns At the Bottom of the Pyramid A Chaudhary ACR Asia-Pacific Advances, 2018 | | 2018 |
