| The sustainability entrepreneurship in adaptive resilience among indigenous community in Malaysia MA Rahim, NS Zulkefli GeoJournal of Tourism and Geosites, 2022 | 6 | 2022 |
| Developing a framework on success performance of community-based homestay tourism programme: Evidence from insider of homestay NS Zulkefli, R Che Aziz, AR Mohd Radzol Journal of Tourism, Hospitality and Culinary Arts 13 (3), 256-270, 2021 | 5 | 2021 |
| The issues of tourism policy implementation among insider perspectives in Perhentian Island NS Zulkefli, M Jaafar, A Marzuki International Journal of Tourism Policy 12 (1), 107-125, 2022 | 4 | 2022 |
| Government Involvement on Tourism Policy and Programmes Implementation: A Case Study in Perhentian Island. NS Zulkefli, M Jaafar, A Marzuki Postgraduate Colloquium & Social Sciences Postgraduate International Seminar, 2017 | 3 | 2017 |
| Characteristics of Micro and Small Businesses in the World Archaeological Heritage Site of Lenggong Valley M Jaafar, MM Rashid, N Dahalan, NS Zulkefli Research journal of fisheries and hydrobiology 11 (3), 144-152, 2016 | 3 | 2016 |
| Malaysian tourists’ intention to travel during the Covid-19 pandemic NS Zulkefli, AR Mohd Radzol, M Abdul Rahim, H Hashim Journal of Tourism, Hospitality and Culinary Arts 14 (1), 217-229, 2022 | 2 | 2022 |
| THE EFFECTIVENESS OF GOVERNMENT PROGRAMMES FOR SMALL AND MEDIUM TOURISM BUSINESSES FROM AN INSTITUTIONAL PERSPECTIVE NS Zulkefli, M Jaafar, A Marzuki Planning Malaysia 19 (1), 25-40, 2021 | 2 | 2021 |
| Keberkesanaan Program Kerajaan Dalam Sektor Pelancongan: Penerokaan Melalui Reaksi Pengusaha Penginapan Kecil Dan Sederhana NS Zulkefli, M Jaafar, A Marzuki Jurnal Peradaban 12 (1), 48-74, 2019 | 2 | 2019 |
| Fair Skin Product NS Zulkefli, FA Abdullah, N Bakri, SMA Kadir, AA Kamaludin, NH Rizwan, ... UMK Press, 2021 | 1 | 2021 |
| Factors Influencing Local Tourists’ Travel Destination Choice: A Case of Malaysia NA Hamidon, NA Gazer, WNFWM Sharif, YC Man, NS Zulkefli, H Hashim UMK Press, 2021 | 1 | 2021 |
| The Motivation to Visit Film-Induced Tourism Destinations Among Youth Travelers in Malaysia NS Zulkefli, ARM Radzol Academic Inspired Network, 2021 | 1 | 2021 |
| Student Motivation in Outdoor Recreation Engagement: Examining the Validity and Reliability of the Measuring Instruments RC Aziz, R Kosnin, NAAN Hashim, FA Abdullah, SS Saidin, NS Zulkefli, ... Journal of Contemporary Issues in Business and Government Vol 27 (2), 2021 | 1 | 2021 |
| Exploration of the Travel Motivations of Gastronomy Tourism: A Case Study in East Region Area NS Zulkefli, SS Saidin, MNM Nasir, Z Awang The AI Revolution: Driving Business Innovation and Research: Volume 1, 865-876, 2024 | | 2024 |
| Exploring Staycation Experiences Drivers Among Millennials’ Tourists SS Saidin, NS Zulkefli, NA Mansor, NAAN Hashim, ND Tri The AI Revolution: Driving Business Innovation and Research: Volume 1, 877-888, 2024 | | 2024 |
| Conceptualizing the Decision Motivation of Tourist Behaviour Using Neuro-Tourism Analysis S Sahwandi, NS Zulkefli, NAAN Hashim, SI Omar The AI Revolution: Driving Business Innovation and Research: Volume 1, 853-864, 2024 | | 2024 |
| Exploring the Potential of Staycation Making to Travel During and Aftermath of the Covid-19 NZM Zaikimi, NA Kamaruzaman, NM Jefri, NS Zulkefli Fakulti Hospitaliti, Pelancongan dan Kesejahteraan, 2023 | | 2023 |
| The Effect of a Short Vacation on Work Stress among Tourism Lecturers NAZ Zaharin, NAF Azman, NAHM Isa, NA Radzali, NS Zulkefli Fakulti Hospitaliti, Pelancongan dan Kesejahteraan, 2023 | | 2023 |
| HERB2BE Teabag: Overcome the Worst Of Menstrual Pain NS Zulkefli, N Musa, SSC Hasan Academica Press Solution, 2023 | | 2023 |
| Looking Back: Ascribing Malaysia's Progress towards Achieving Agenda 2030 KW Awang, M Mustapha, NS Zulkefli Persatuan Promosi Matlamat Pembangunan Lestari (Society for Promotion of …, 2023 | | 2023 |
| Tourism Planning: Forces of Changes, Processes and Relationship KW Awang, NS Zulkefli iPRO Publication, 2023 | | 2023 |
