| Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design A Sundar, TJ Noseworthy Journal of Marketing 78 (5), 138-151, 2014 | 268 | 2014 |
| Isolated environmental cues and product efficacy penalties: The color green and eco-labels E Pancer, L McShane, TJ Noseworthy Journal of business ethics 143, 159-177, 2017 | 217 | 2017 |
| Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning TJ Noseworthy, R Trudel Journal of Marketing Research 48 (6), 1008-1019, 2011 | 189 | 2011 |
| The Role of Arousal in Congruity-Based Product Evaluation TJ Noseworthy, F Di Muro, KB Murray Journal of Consumer Research 41 (4), 1108-1126, 2014 | 178 | 2014 |
| The Role of Network Centrality in the Flow of Consumer Influence SHM Lee, J Cotte, TJ Noseworthy Journal of Consumer Psychology 20 (1), 66-77, 2010 | 158 | 2010 |
| Too Exciting to Fail, too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation A Sundar, TJ Noseworthy Journal of Consumer Research 43 (1), 44-67, 2016 | 151 | 2016 |
| Money isn’t everything, but it helps if it doesn’t look used: How the physical appearance of money influences spending F Di Muro, TJ Noseworthy Journal of Consumer Research 39 (6), 1330-1342, 2013 | 118 | 2013 |
| How readability shapes social media engagement E Pancer, V Chandler, M Poole, TJ Noseworthy Journal of consumer psychology 29 (2), 262-270, 2019 | 112 | 2019 |
| A Comparison of Ambient Casino Sound and Music: Effects on Dissociation and on Perceptions of Elapsed Time While Playing Slot Machines TJ Noseworthy, K Finlay Journal of Gambling Studies 25 (3), 331-342, 2009 | 97 | 2009 |
| The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products TJ Noseworthy, J Cotte, SHM Lee Journal of Consumer Research 38 (2), 358-375, 2011 | 83 | 2011 |
| How context shapes category inferences and attribute preference for new ambiguous products TJ Noseworthy, J Wang, T Islam Journal of Consumer Psychology 22 (4), 529-544, 2012 | 46 | 2012 |
| Contrasting Rule-based and Similarity-based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization TJ Noseworthy, MR Goode Journal of Consumer Psychology 21 (3), 362-371, 2011 | 46 | 2011 |
| Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About it. ST Hingston, TJ Noseworthy Journal of Marketing 82 (5), 125-140, 2018 | 43 | 2018 |
| On the epidemic of food waste: Idealized prototypes and the aversion to misshapen fruits and vegetables ST Hingston, TJ Noseworthy Food Quality and Preference 86, 103999, 2020 | 41 | 2020 |
| From a Commodity to an Experience: The Moderating Role of Thematic Positioning on Congruity‐based Product Judgment TJ Noseworthy, K Finlay, T Islam Psychology and Marketing 27 (5), 465-486, 2010 | 39 | 2010 |
| Asymmetric consequences of radical innovations on category representations of competing brands CK Bagga, TJ Noseworthy, N Dawar Journal of Consumer Psychology 26 (1), 29-39, 2016 | 36 | 2016 |
| Does Dirty Money Influence Product Valuations? C Galoni, TJ Noseworthy Journal of Consumer Psychology 25 (2), 304-310, 2015 | 36 | 2015 |
| When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products TJ Noseworthy, KB Murray, F Di Muro Journal of Consumer Research 44 (6), 1379-1396, 2018 | 33 | 2018 |
| If You Can’t See the Forest for the Trees, You Might Just Cut Down the Forest: The Perils of Forced Choice on “Seemingly” Unethical Decision-Making MO Wood, TJ Noseworthy, SR Colwell Journal of Business Ethics 118 (3), 515-527, 2013 | 32 | 2013 |
| Compensating for innovation: Extreme product incongruity encourages consumers to affirm unrelated consumption schemas N Taylor, TJ Noseworthy Journal of Consumer Psychology 30 (1), 77-95, 2020 | 27 | 2020 |
Ethan PancerSobey Professor of Marketing; Saint Mary's University在 smu.ca 的电子邮件经过验证
