| Reputation management: A cog for nurturing trust and building entrepreneurial success E Mtengwa, C Muchenje Sustainable marketing, branding, and reputation management: strategies for a …, 2023 | 7 | 2023 |
| Building a strong brand: Future strategies and insights C Muchenje, E Mtengwa, F Kabote Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | 7 | 2023 |
| E-Learning quality assurance is an act of symbolic control in Higher Education Institutions (HEIs) R Masengu, C Muchenje, B Ruzive, A Hadian SHS web of conferences 156, 06001, 2023 | 4 | 2023 |
| Green Marketing Strategies and Consumer Behavior: Insights for Achieving Sustainable Marketing Success C Muchenje, MC Tapera, HT Katsvairo, E Mugoni Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | 3 | 2023 |
| Unpacking the effect of social media infodemic on consumers’ panic banking behaviour during the Covid-19 pandemic. Evidence from the banking sector in Oman R Masengu, WAL Raouyashadi, F Makudza, C Muchenje European Journal of Business and Management Research 7 (3), 84-90, 2022 | 3 | 2022 |
| Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review B Ruzive, R Masengu, C Muchenje, B Al Balushi Handbook of Research on Designing Sustainable Supply Chains to Achieve a …, 2023 | 2 | 2023 |
| Social Media Marketing Challenges and New Directions Post COVID-19 R Masengu, B Ruzive, C Muchenje Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | 2 | 2023 |
| Food Traceability Technology and Compliance Measures in Fast Food Retails: The Mediating Effect of Supply Chain Efficiency on Consumer Trust R Masengu, JS Al Habsi, B Ruzive, C Muchenje, C Tsikada Opportunities and Risks in AI for Business Development: Volume 1, 563-576, 2024 | 1 | 2024 |
| Unleashing Entrepreneurial Potential: The Transformative Impact of Artificial Intelligence C Muchenje, E Mtengwa, LL Maregere AI-Driven Marketing Research and Data Analytics, 378-405, 2024 | 1 | 2024 |
| Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future: Strategies for a Greener Future R Masengu, S Bigirimana, OT Chiwaridzo, R Bensson, C Blossom IGI Global, 2023 | 1 | 2023 |
| BUSINESS TRANSFORMATION THROUGH NEUROMARKETING: A CONTEMPORARY STRATEGY OF UNDERSTAND CONSUMER PERCEPTIONS, PREFERENCES, AND BEHAVIOUR R Masengu, C Muchenje, B Ruzive Business Transformation-Accelerators for Sustainable Growth, 227, 2023 | 1 | 2023 |
| Artificial intelligence (AI) and Machine Learning (ML): Enhancing Supply Chain Resilience and Efficiency C Muchenje, E Mtengwa, L Maregere, R Masengu AI and Machine Learning Applications in Supply Chains and Marketing, 55-88, 2025 | | 2025 |
| Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence E Mtengwa, C Muchenje, LL Maregere, R Masengu AI and Machine Learning Applications in Supply Chains and Marketing, 117-148, 2025 | | 2025 |
| Tourists’ Activities and their Impacts on Chinhoyi Caves Heritage Site, Zimbabwe F Kabote, CT Gweshe, C Muchenje Qeios, 2023 | | 2023 |
| Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy Y Ramakrishna, SN Wahab IGI Global, 2023 | | 2023 |
| Corona virus disease and green brand purchase intentions: Case of health supplements in-store purchase in Zimbabwe supermarkets S Tshuma, M Dube, R Masengu, C Muchenje Journal of Management and Science 13 (1), 38-45, 2023 | | 2023 |
| Sustainable Supply Chain Management: Reducing the Environmental Impact of Production and Distribution Processes C Muchenje, B Ruzive, E Mugoni, H Katsvairo, MC Tapera Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | | 2023 |
| Reduction of Third-party Cookies and Its effects in Digital Marketing Transformation B Ruzive, R Masengu, C Muchenje Business Transformation-Accelerators for Sustainable Growth, 245, 2023 | | 2023 |
| Establishing a framework for enhanced customer experience through service quality in the mobile telecommunication industry in Zimbabwe C Muchenje | | |
| Service quality status and Antecedental perspectives of operators in the Zimbabwe Mobile Telecommunication sector C Muchenje, JJ Prinsloo, R Masengu, MC Tapera | | |
