IT‐based services and service quality in consumer banking FX Zhu, W Wymer, I Chen International journal of service industry management 13 (1), 69-90, 2002 | 792 | 2002 |
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings W Wymer, S Samu Best Business Books, 2003 | 408* | 2003 |
Developing more effective social marketing strategies W Wymer Journal of Social Marketing 1 (1), 17-31, 2011 | 399 | 2011 |
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price R Casidy, W Wymer Journal of retailing and consumer services 32, 189-197, 2016 | 339 | 2016 |
The effect of fit and dominance in cause marketing communications S Samu, W Wymer Journal of Business Research 62 (4), 432-440, 2009 | 254 | 2009 |
Nonprofit marketing: Marketing management for charitable and nongovernmental organizations W Wymer, P Knowles, R Gomes Sage, 2006 | 201 | 2006 |
Rethinking the boundaries of social marketing: Activism or advertising? W Wymer Journal of business research 63 (2), 99-103, 2010 | 176 | 2010 |
Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I WW Wymer Jr, BJ Starnes Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001 | 157 | 2001 |
Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables WW Wymer Jr Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997 | 147 | 1997 |
Refining the conceptualization of brand authenticity MM Akbar, W Wymer Journal of Brand Management 24, 14-32, 2017 | 139 | 2017 |
Using social marketing to enhance hotel reuse programs J Shang, DZ Basil, W Wymer Journal of Business Research 63 (2), 166-172, 2010 | 137 | 2010 |
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector R Casidy, W Wymer Journal of Brand Management 22, 117-135, 2015 | 136 | 2015 |
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering WW Wymer Jr, S Samu Journal of Marketing Management 18 (9-10), 971-989, 2002 | 134 | 2002 |
The limitations and potentialities of green marketing W Wymer, MJ Polonsky Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015 | 132 | 2015 |
The influence of cause marketing associations on product and cause brand value W Wymer, S Samu International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009 | 110 | 2009 |
Determinants of volunteerism: A cross-disciplinary review and research agenda W Wymer, G Riecken, U Yavas Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996 | 110 | 1996 |
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers R Casidy, W Wymer, A O'cass Tourism Management 66, 72-84, 2018 | 95 | 2018 |
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010 | 94 | 2010 |
Differentiating literacy volunteers: A segmentation analysis for target marketing WW Wymer Jr International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003 | 89 | 2003 |
The implications of sex differences on volunteer preferences W Wymer Voluntas: International Journal of Voluntary and Nonprofit Organizations 22 …, 2011 | 85 | 2011 |