| Innovative marketing in SMEs M O'dwyer, A Gilmore, D Carson European journal of marketing 43 (1/2), 46-61, 2009 | 567 | 2009 |
| The impact of brand authenticity on brand trust and SME growth: A CEO perspective F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg Journal of World Business 48 (3), 340-348, 2013 | 439 | 2013 |
| Social entrepreneurship: an exploratory citation analysis S Kraus, M Filser, M O’Dwyer, E Shaw Review of Managerial Science 8, 275-292, 2014 | 270 | 2014 |
| Market orientation, NPD performance, and organizational performance in small firms A Ledwith, M O'Dwyer Journal of Product Innovation Management 26 (6), 652-661, 2009 | 226 | 2009 |
| Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation M O'Dwyer, A Gilmore Journal of Business Research 87, 58-68, 2018 | 187 | 2018 |
| Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network R Filieri, RC McNally, M O'Dwyer, L O'Malley Industrial Marketing Management 43 (3), 429-440, 2014 | 152 | 2014 |
| The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation S Baehre, M O’Dwyer, L O’Malley, N Lee Journal of the Academy of Marketing Science 50 (1), 67-84, 2022 | 141 | 2022 |
| Management development issues for owners/managers of micro‐enterprises M O’Dwyer, E Ryan Journal of European Industrial Training 24 (6), 345-353, 2000 | 139 | 2000 |
| Exploring management perspectives of branding in service SMEs G Horan, M O'Dwyer, S Tiernan Journal of Services Marketing 25 (2), 114-121, 2011 | 132 | 2011 |
| Innovative marketing in SMEs: an empirical study M O'Dwyer, A Gilmore, D Carson Journal of Strategic Marketing 17 (5), 383-396, 2009 | 115 | 2009 |
| Product launch, product advantage and market orientation in SMEs A Ledwith, M O'Dwyer Journal of Small Business and Enterprise Development 15 (1), 96-110, 2008 | 109 | 2008 |
| Strategic alliances as an element of innovative marketing in SMEs M O'Dwyer, A Gilmore, D Carson Journal of Strategic Marketing 19 (01), 91-104, 2011 | 108 | 2011 |
| Innovative marketing in SMEs: a theoretical framework M O'Dwyer, A Gilmore, D Carson European Business Review 21 (6), 504-515, 2009 | 97 | 2009 |
| Establishing successful university–industry collaborations: barriers and enablers deconstructed M O’Dwyer, R Filieri, L O’Malley The Journal of Technology Transfer 48 (3), 900-931, 2023 | 92 | 2023 |
| Competitor orientation in successful SMEs: An exploration of the impact on innovation M O’Dwyer, A Gilmore Journal of Strategic Marketing 27 (1), 21-37, 2019 | 90 | 2019 |
| MNC–SME strategic alliances—A model framing knowledge value as the primary predictor of governance modal choice M O'Dwyer, E O'Flynn Journal of International Management 11 (3), 397-416, 2005 | 88 | 2005 |
| To change or not to change–antecedents and outcomes of strategic renewal in SMEs A Klammer, S Gueldenberg, S Kraus, M O’Dwyer International Entrepreneurship and Management Journal 13, 739-756, 2017 | 85 | 2017 |
| Face‐to‐face or distance training: two different approaches to motivate SMEs to learn N Lawless, J Allan, M O’Dwyer Education+ Training 42 (4/5), 308-317, 2000 | 74 | 2000 |
| Forces influencing the speed of internationalisation: An exploratory Norwegian and Irish study H Langseth, M O'Dwyer, C Arpa Journal of Small Business and Enterprise Development 23 (1), 122-148, 2016 | 70 | 2016 |
| Determinants of new product performance in small firms M O'Dwyer, A Ledwith International Journal of Entrepreneurial Behavior & Research 15 (2), 124-136, 2009 | 64 | 2009 |
Sascha KrausProfessor, Free University of Bozen-Bolzano在 unibz.it 的电子邮件经过验证
