| Modeling attitude constructs in movie product placements S K. Balasubramanian, H Patwardhan, D Pillai, K K. Coker Journal of product & brand management 23 (7), 516-531, 2014 | 81 | 2014 |
| SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING. KK Coker, RL Flight, DM Baima Marketing Management Journal 27 (2), 2017 | 78 | 2017 |
| Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement KK Coker, RL Flight, DM Baima Journal of Research in Interactive Marketing 15 (4), 607-622, 2021 | 68 | 2021 |
| Social entrepreneurship: the role of national leadership culture KK Coker, RL Flight, KN Valle Journal of Research in Marketing and Entrepreneurship 19 (2), 125-139, 2017 | 45 | 2017 |
| Birds of a feather: brand attachment through the lens of consumer political ideologies RL Flight, K Coker Journal of Product & Brand Management 31 (5), 731-743, 2022 | 28 | 2022 |
| Brand constellations: reflections of the emotional self RL Flight, KK Coker Journal of Product & Brand Management 25 (2), 134-147, 2016 | 25 | 2016 |
| Product placements in social settings: The impact of coviewing on the recall of placed brands KK Coker, SA Altobello Journal of Business Research 87, 128-136, 2018 | 24 | 2018 |
| Delay‐discounting rewards from consumer sales promotions KK Coker, D Pillai, SK Balasubramanian Journal of Product & Brand Management 19 (7), 487-495, 2010 | 21 | 2010 |
| What makes social shoppers click? The role of social rewards in social shopping KK Coker, RE Boostrom Jr, SA Altobello Marketing Management Journal 24 (1), 66-79, 2014 | 20 | 2014 |
| Message exposure with friends: The role of social context on attitudes toward prominently placed brands KK Coker, SA Altobello, SK Balasubramanian Journal of Consumer Behaviour 12 (2), 102-111, 2013 | 17 | 2013 |
| Buzzing with disclosure of social shopping rewards KK Coker, DS Smith, SA Altobello Journal of Research in Interactive Marketing 9 (3), 170-189, 2015 | 14 | 2015 |
| Outside the box teaching moments: Classroom-tested innovations DJ Whalen, KK Coker Marketing Education Review 26 (2), 119-123, 2016 | 11 | 2016 |
| Classroom ready teaching moments DJ Whalen, KK Coker Marketing Education Review 27 (2), 119-123, 2017 | 10 | 2017 |
| The role of disclosure of social shopping rewards in social buzz KK Coker, SA Altobello Journal of Research in Interactive Marketing 10 (4), 321-337, 2016 | 6 | 2016 |
| The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 5 | 2018 |
| Teaching moments: Rapidly diffusing pedagogical advances KK Coker, DJ Whalen Marketing Education Review 28 (3), 155-158, 2018 | 4 | 2018 |
| Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery KK Coker, R Thakur Journal of Services Marketing 38 (3), 301-311, 2024 | 3 | 2024 |
| Big impact teaching moments in the Big easy CE Drehmer, KK Coker, P Gala Marketing Education Review 30 (2), 89-91, 2020 | 3 | 2020 |
| Shining in the classroom with teaching moments KK Coker, DJ Whalen Marketing Education Review 29 (2), 147-152, 2019 | 3 | 2019 |
| Virtual commerce SA Nasco, RE Boostrom, KK Coker Encyclopedia of e-business development and management in the global economy …, 2010 | 3 | 2010 |
