| An empirical study of relationship marketing orientation and bank performance AO Olotu, DW Maclayton, BC Opara Research Journal of international studies 16 (9), 47-57, 2010 | 49 | 2010 |
| E-Service Quarty Experience and Customer Loyalty: An emphasis of the Nigeria Airline Operators BC Wali, A. C. and Opara European Journal of Business and Social Sciences 1 (9), 118-125, 2012 | 34 | 2012 |
| Analysis of impact of Technology on Relationship Marketing Orientation and Bank Performance BC Opara, OA Olotu, DW Maclayton European Journal of Scientific research 45 (2), 291-300, 2010 | 32 | 2010 |
| Export Marketing: Catalyst for Nigeria economic paradigm shift BC Opara Research Journal of International Studies 13, 79-87, 2010 | 22 | 2010 |
| Nigerian Firms' Non-Oil Export Involvement: An Economic Transformation Paradigm O B. C. European Journal of Social Sciences 40 (4), 547-556, 2010 | 21* | 2010 |
| Analysis of Corporate Identity on Customer Patronage of Banks in Nigeria. KC ADIELE, BC OPARA International Review of Management and Business Research 3 (4), 1809-1818, 2014 | 19 | 2014 |
| Customer Relationship Management and Banking Sector Market Share performance BCODN Opara International Journal of Business and Management Invention 5 (12), 13-21, 2016 | 15 | 2016 |
| Prospects of marketing made in Nigeria products in the global market BC Opara European Journal of Social Sciences 16 (2), 175, 2010 | 14 | 2010 |
| Customer appreciation strategy: conceptualizing the model for measurement AF Wali, BC Opara Information and knowledge management 3 (12), 1-6, 2013 | 11 | 2013 |
| The impact of customer appreciation service on customer loyalty patronage: evidence from Nigeria financial sector AF Wali, BC Opara European Journal of Business and Management 5 (1), 163-169, 2013 | 10 | 2013 |
| Physical architecture and customer patronage of banks in Nigeria: An empirical study KC Adiele, BC Opara African Journal of Marketing Management 6 (8), 110-116, 2014 | 9 | 2014 |
| Total Quality Marketing and Impression Management for effective Insurance Marketing GN Nwokah, BC Opara Oxmosaic Journal of Business Strategy 1 (1), 157-176, 2010 | 9 | 2010 |
| EMPIRICAL STUDY OF FAMILY PURCHASE DECISION FOR DURABLE GOODS: THE NIGERIA EXPERIENCE B. C. Opara & G. C. Uboegbulam International Journal of Arts & Sciences 8 (04), 219-228, 2015 | 8 | 2015 |
| Nigeria Firms' International Marketing Preference and Export Determinants BCOKC Adiele International Journal of Business and Management Studies 3 (3), 413-421, 2014 | 5 | 2014 |
| Analysis of Nigeria firms, export marketing configuration in the global market BC Opara International Journal of Management and Sustainability 3 (7), 448, 2014 | 4 | 2014 |
| Inventory optimization & Customer Satisfaction of Petroleum Marketing firms in Rivers State PELO B. C. Journal of Accounting, Marketing & Information Technology 8 (2), 118 - 133, 2021 | 3 | 2021 |
| The Nigeria Hospitality Industry Experience on Customer Relationship Management and Marketing Effectiveness OBCN S. C. Advances in Social Sciences Research Journal 3 (2), 1-8, 2016 | 3 | 2016 |
| The Imperative of Export Marketing Challenges of Nigerian Firms OBCA C. K. European Journal of Social Sciences 14 (3), 471-479, 2010 | 3* | 2010 |
| ENTREPRENEURIAL MARKETING ORIENTATION AND BUSINESS SUCCESS OF CEMENT FIRMS IN SOUTH-SOUTH, NIGERIA. BB Nwekeala, BC Opara BW Academic Journal, 11-11, 2023 | 2 | 2023 |
| Moderating role of technology on marketing channel strategies and organizational performance of quoted brewery companies in South-South, Nigeria. B Opara, E Azuonwu RSU Journal of Strategic and Internet Business 5 (2), 1387- 1395, 2020 | 2 | 2020 |
Dr. Kenneth. C. AdieleRivers state university, Nigeria.在 ust.edu.ng 的电子邮件经过验证
