| The role of information technology in building customer loyalty in banking:(a case study of agricultural development bank ltd., Sunyani) P Oppong, H Adjei, K Poku British Journal of Marketing Studies 2 (4), 9-29, 2014 | 33 | 2014 |
| Impact of brand awareness and association on loyalty: the role of equity in plant medicine market in Kumasi, Ghana PK Oppong, MA Phiri African Journal of Business and Economic Research 13 (2), 163-181, 2018 | 29 | 2018 |
| Effect of packaging on perceived quality and brand loyalty: the mediating role of brand association in over-the-counter market J Mensah, PK Oppong, M Addae Open Journal of Business and Management 10 (1), 297-313, 2021 | 12 | 2021 |
| The Influence of Packaging and Brand Equity on Over-the-Counter Herbal Medicines in Kumasi, Ghana PK Oppong, MA Phiri Journal of Economics and Behavioral Studies 10 (5 (J)), 59-72, 2018 | 9 | 2018 |
| Influence of brand awareness and perceive quality on loyalty: the mediating role of association in traditional medicine market in kumasi, Ghana PK Oppong, ST Yeboah, A Gyawu Information Management and Business Review 12 (2 (I)), 1-11, 2020 | 8 | 2020 |
| The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa PK Oppong, J Mensah, M Addae Open Journal of Business and Management 9 (4), 2080-2099, 2021 | 7 | 2021 |
| The effect of brand credibility, brand image and customer satisfaction on behavioural intentions in traditional medicine market PK Oppong Journal of Social and Development Sciences 11 (4 (S)), 15-25, 2020 | 7 | 2020 |
| The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry PK Oppong, A Gyawu, CA Yawson Economics and Business Quarterly Reviews 4 (2), 2021 | 5 | 2021 |
| Measuring Customer-Based Brand Equity in Traditional Herbal Medicine Market in Kumasi, Ghana. PK Oppong, MA Phiri African Journal of Business & Economic Research 13 (3), 2018 | 5 | 2018 |
| The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana PK Oppong, MA Phiri Journal of Economics and Behavioral Studies 11 (1 (J)), 11-21, 2019 | 4 | 2019 |
| Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price: The role of herbal brand image in Ghana PK Oppong, J Owusu, WO Ansah International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 3 | 2022 |
| Effect of Brand Equity on ConsumersWord-of-Mouth Behaviour in Herbal Market in Ghana PK Oppong, J Mensah, M Addae African Journal of Business and Economic Research 17 (3), 191, 2022 | 3 | 2022 |
| The Effect of Brand Awareness, Credibility, Quality and Loyalty on Word-of-Mouth in a Competitive Medicine Market PK Oppong Information Management and Business Review 12 (4 (I)), 28-38, 2020 | 3 | 2020 |
| Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry PK Oppong Journal of Education and Vocational Research 11 (2 (V)), 58-67, 2020 | 3 | 2020 |
| Word-of-mouth and willingness to pay (WTP) price premium: Mediating role of herbal brand credibility and brand trust in Ghana PK Oppong, N Oppong Mensah, D Berko Journal of African Business, 1-18, 2023 | 2 | 2023 |
| Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives J Owusu, N Hayat, PK Oppong, W Owusu-Ansah International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 2 | 2022 |
| Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana PK Oppong, W Owusu-Ansah, J Owusu Journal of Business and Management 29 (1), 57-79, 2023 | 1 | 2023 |
| Brand Image and Behavioural Intentions: Mediating Role of Brand Equity and Brand Trust in the Herbal Industry. PK Oppong, J Owusu, WO Ansah, J Mensah African Journal of Business & Economic Research 18 (4), 2023 | | 2023 |
| Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry PK Oppong, J Owusu, P Hammond, E Amissah Open Journal of Business and Management 10 (5), 2414-2431, 2022 | | 2022 |
| The Role of Computer Education in the Behavioral Intentions to Use Information Technology in Hospitals in Kumasi, Ghana E Osei, PK Oppong Journal of Economics and Behavioral Studies 12 (4 (J)), 13-22, 2020 | | 2020 |
