Interpretive Marketing Research: Using Ethnography in Strategic Market Development J Moisander, E Närvänen, A Valtonen Marketing Management: A Cultural Perspective., 237-253, 2020 | 115 | 2020 |
Towards a circular economy in food consumption: Food waste reduction practices as ethical work T Lehtokunnas, M Mattila, E Närvänen, N Mesiranta Journal of Consumer Culture 22 (1), 227-245, 2022 | 110 | 2022 |
Reinventing marketing strategy by recasting supplier/customer roles E Gummesson, H Kuusela, E Närvänen Journal of Service Management 25 (2), 228-240, 2014 | 100 | 2014 |
Online lifestyle consumption community dynamics: A practice‐based analysis E Närvänen, E Kartastenpää, H Kuusela Journal of Consumer Behaviour 12 (5), 358-369, 2013 | 96 | 2013 |
A meaning-based framework for customer loyalty E Närvänen, H Kuusela, H Paavola, N Sirola International Journal of Retail & Distribution Management 48 (8), 825-843, 2020 | 92 | 2020 |
Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy E Närvänen, M Mattila, N Mesiranta Industrial Marketing Management 93, 605-616, 2021 | 76 | 2021 |
Creativity, aesthetics and ethics of food waste in social media campaigns E Närvänen, N Mesiranta, UM Sutinen, M Mattila Journal of cleaner production 195, 102-110, 2018 | 75 | 2018 |
Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life E Närvänen, C Goulding European Journal of Marketing 50 (7/8), 1521-1546, 2016 | 67 | 2016 |
Food waste management E Närvänen, N Mesiranta, M Mattila, A Heikkinen Springer International Publishing, Cham., 2020 | 63 | 2020 |
Dances with potential food waste: Organising temporality in food waste reduction practices M Mattila, N Mesiranta, E Närvänen, O Koskinen, UM Sutinen Time & society 28 (4), 1619-1644, 2019 | 62 | 2019 |
Introduction: A framework for managing food waste E Närvänen, N Mesiranta, M Mattila, A Heikkinen Food waste management: Solving the wicked problem, 1-24, 2020 | 45 | 2020 |
Embodied interaction in customer experience: a phenomenological study of group fitness TK Kuuru, E Närvänen Journal of Marketing Management 35 (13-14), 1241-1266, 2019 | 40 | 2019 |
Constructing the food waste issue on social media: a discursive social marketing approach UM Sutinen, E Närvänen Journal of Marketing Management 38 (3-4), 219-247, 2022 | 39 | 2022 |
Mottainai!—a practice theoretical analysis of Japanese consumers’ food waste reduction N Sirola, UM Sutinen, E Närvänen, N Mesiranta, M Mattila Sustainability 11 (23), 6645, 2019 | 39 | 2019 |
Gendered reading of the body in the bed A Valtonen, E Närvänen Journal of Marketing Management 31 (15-16), 1583-1601, 2015 | 39 | 2015 |
The collective consumption network E Närvänen, E Gummesson, H Kuusela Managing Service Quality 24 (6), 545-564, 2014 | 36 | 2014 |
Understanding consumers' online conversation practices in the context of convenience food E Närvänen, H Saarijärvi, O Simanainen International Journal of Consumer Studies 37 (5), 569-576, 2013 | 35 | 2013 |
Framings of food waste: How food system stakeholders are responsibilized in public policy debate N Mesiranta, E Närvänen, M Mattila Journal of Public Policy & Marketing 41 (2), 144-161, 2022 | 31 | 2022 |
Disentangling customer orientation–executive perspective H Saarijärvi, H Kuusela, K Neilimo, E Närvänen Business Process Management Journal 20 (5), 663-677, 2014 | 31 | 2014 |
Co-creating sustainable corporate brands: A consumer framing approach S Lahtinen, E Närvänen Corporate Communications: An International Journal 25 (3), 447-461, 2020 | 30 | 2020 |