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Jie Fowler
Jie Fowler
其他姓名Jie Gao, Jie G. Fowler, Jie Gao Fowler
Valdosta State University, University of Nebraska-Lincoln
在 valdosta.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Customer citizenship behavior: An expanded theoretical understanding
JG Fowler
International Journal of Business and Social Science 4 (5), 1-8, 2013
932013
A BOY'S WAR
A Fowler
The Yale Review 105 (1), 1-8, 2017
622017
Information sources and the tourism decision-making process: An examination of Generation X and Generation Y consumers
TH Reisenwitz, JG Fowler
Global Business Review 20 (6), 1372-1392, 2019
522019
Public policy and the changing Chinese family in contemporary China: The past and present as prologue for the future
LC AR Fowler, J Gao
Journal of Macromarketing 30 (4), 342-353, 2010
522010
Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
JG Fowler, TH Reisenwitz, L Carlson
Journal of Global Fashion Marketing 6 (3), 194-206, 2015
282015
Analyzing Chinese older people's quality of life through their use of the internet
JG Fowler, JW Gentry, TH Reisenwitz
International journal of consumer studies 39 (4), 324-334, 2015
262015
The visual presentation of beauty in transnational fashion magazine advertisements
JG Fowler, L Carlson
Journal of Current Issues & Research in Advertising 36 (2), 136-156, 2015
232015
Fashion globally: A cross-cultural and generational examination
J G. Fowler, T H. Reisenwitz, A R. Fowler
Qualitative Market Research: An International Journal 17 (3), 172-191, 2014
172014
Market-mediated authenticity in culturally themed culinary space
N Sinha, H Roy Chaudhuri, JG Fowler, S Mazumdar
Qualitative Market Research: An International Journal 21 (3), 353-374, 2018
152018
Assessing scientific claims In print ads that promote cosmetics: How consumers perceive cosmeceutical claims
JG Fowler, L Carlson, HR Chaudhuri
Journal of Advertising Research 59 (4), 466-482, 2019
142019
Literary criticism in advertising and consumer research: Revisiting Barbara Stern
A Fowler, A Das, JG Fowler
Journal of Advertising 51 (3), 336-351, 2022
122022
A review of interfirm networks: A deeper understanding of the relationships paradigm
JG Fowler, TH Reisenwitz
Journal of Business Strategies 30 (1), 21-64, 2013
122013
Marketing to liminal consumers: migrant workers as an emerging segment in transitional economies
R Chu, JG Fowler, JW Gentry, X Zhao
Journal of Macromarketing 38 (4), 441-458, 2018
112018
Personal and social determinants of fear of missing out (FoMO) in younger consumers
TH Reisenwitz, JG Fowler
Journal of Business Strategies 40 (1), 21-36, 2023
102023
Transitioning from face-to-face to online classes during a pandemic: Factors that may affect student satisfaction of the administration and instructors
TH Reisenwitz, JG Fowler
Marketing Education Review 31 (3), 199-208, 2021
102021
The cultural meaning transfer of fashion aesthetics
JG Fowler, JA Muncy, R Iyer
Journal of Current Issues & Research in Advertising 38 (2), 107-128, 2017
102017
Female appeals across cultures: analyzing the US versus Chinese fashion magazine advertisements
JG Fowler
82012
Marketization and its impact on the functional focus, relational focus, and character of guanxi ties
JG Fowler, TH Reisenwitz
Journal of Business Strategies 31 (2), 283, 2014
62014
An exploratory study of information use by non-surgical cosmetic procedures consumers
TH Reisenwitz, JG Fowler
Journal of Business Strategies 35 (2), 76-96, 2018
42018
Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective
JG Fowler, R Chu, JW Gentry, HR Chaudhuri
Journal of Global Fashion Marketing 7 (4), 252-265, 2016
42016
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