| Retail services and firm profit in a dual-channel market R Yan, Z Pei Journal of retailing and consumer services 16 (4), 306-314, 2009 | 391 | 2009 |
| E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intention Z Pei, A Paswan, R Yan Journal of Retailing and Consumer Services 21 (3), 249-257, 2014 | 269 | 2014 |
| Information asymmetry, pricing strategy and firm's performance in the retailer-multi-channel manufacturer supply chain R Yan, Z Pei Journal of Business Research 64 (4), 377-384, 2011 | 154 | 2011 |
| CONSUMERS'LEGITIMATE AND OPPORTUNISTIC PRODUCT RETURN BEHAVIORS IN ONLINE SHOPPING Z Pei, A Paswan Journal of Electronic Commerce Research 19 (4), 301-319, 2018 | 79 | 2018 |
| Manufacturer's cooperative advertising, demand uncertainty, and information sharing R Yan, Z Cao, Z Pei Journal of Business Research 69 (2), 709-717, 2016 | 77 | 2016 |
| The strategic value of cooperative advertising in the dual-channel competition R Yan, Z Pei International Journal of Electronic Commerce 19 (3), 118-143, 2015 | 62 | 2015 |
| Cooperative behavior and information sharing in the e-commerce age Z Pei, R Yan Industrial marketing management 76, 12-22, 2019 | 60 | 2019 |
| Return policies and O2O coordination in the e-tailing age R Yan, Z Pei Journal of Retailing and Consumer Services 50, 314-321, 2019 | 46 | 2019 |
| Reward points, profit sharing, and valuable coordination mechanism in the O2O era R Yan, Z Pei, S Ghose International Journal of Production Economics 215, 34-47, 2019 | 44 | 2019 |
| National advertising, dual-channel coordination and firm performance Z Pei, R Yan Journal of Retailing and Consumer Services 20 (2), 218-224, 2013 | 44 | 2013 |
| Manufacturer rebate and channel coordination in O2O retailing Z Pei, BR Wooldridge, KR Swimberghe Journal of Retailing and Consumer Services 58, 102268, 2021 | 38 | 2021 |
| Incentive-compatible information sharing by dual-channel retailers R Yan, Z Pei International Journal of Electronic Commerce 17 (2), 127-157, 2012 | 38 | 2012 |
| How does the added new online channel impact the supporting advertising expenditure? Z Pei, L Toombs, R Yan Journal of Retailing and Consumer Services 21 (3), 229-238, 2014 | 37 | 2014 |
| Do channel members value supportive retail services? Why? Z Pei, R Yan Journal of Business Research 68 (6), 1350-1358, 2015 | 33 | 2015 |
| Incentive information sharing in various market structures R Yan, Z Pei Decision Support Systems 76, 76-86, 2015 | 26 | 2015 |
| Innovation-branding: should all firms be equally ambidextrous? AK Paswan, F Guzmán, Z Pei Journal of Product & Brand Management 30 (5), 754-767, 2021 | 25 | 2021 |
| Do channel members value the multiple-cooperation strategy? R Yan, Z Pei, C Myers Journal of Retailing and Consumer Services 30, 84-95, 2016 | 24 | 2016 |
| Mobile channel and channel coordination under different supply chain contexts N Amrouche, Z Pei, R Yan Industrial Marketing Management 84, 165-182, 2020 | 19 | 2020 |
| Service strategies and channel coordination in the age of E-commerce N Amrouche, Z Pei, R Yan Expert Systems with Applications 214, 119135, 2023 | 16 | 2023 |
| Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination Z Pei, R Yan, S Ghose Industrial Marketing Management 87, 150-159, 2020 | 16 | 2020 |
