| Franchising research frontiers for the twenty-first century RP Dant, M Grünhagen, J Windsperger Journal of retailing 87 (3), 253-268, 2011 | 321 | 2011 |
| Seeing through the network: Competitive advantage in the digital economy T Koch, J Windsperger Journal of Organization Design 6, 1-30, 2017 | 317 | 2017 |
| Contractibility and ownership redirection in franchising: A property rights view J Windsperger, RP Dant Journal of retailing 82 (3), 259-272, 2006 | 218 | 2006 |
| Transaktionskosten in der Theorie der Firma J Windsperger Zeitschrift für Betriebswirtschaft, 889-903, 1983 | 204 | 1983 |
| Centralization of franchising networks: evidence from the Austrian franchise sector J Windsperger Journal of Business Research 57 (12), 1361-1369, 2004 | 168 | 2004 |
| Zur Methode des Transaktionskostenansatzes J Windsperger Zeitschrift für Betriebswirtschaft 57, 59-76, 1987 | 126 | 1987 |
| The choice of governance modes of international franchise firms—Development of an integrative model M Jell-Ojobor, J Windsperger Journal of International Management 20 (2), 153-187, 2014 | 97 | 2014 |
| The structure of decision rights in franchising networks: a property rights perspective N Mumdžiev, J Windsperger Entrepreneurship Theory and Practice 35 (3), 449-465, 2011 | 97 | 2011 |
| Multi-unit ownership strategy in franchising: development of an integrative model D Hussain, J Windsperger Journal of Marketing Channels 17 (1), 3-31, 2010 | 89 | 2010 |
| Transaktionskostenansatz der Entstehung der Unternehmensorganisation J Windsperger Springer-Verlag, 2013 | 87 | 2013 |
| The use of knowledge transfer mechanisms in franchising N Gorovaia, J Windsperger Knowledge and Process Management 17 (1), 12-21, 2010 | 87 | 2010 |
| The fee structure in franchising: a property rights view J Windsperger Economics letters 73 (2), 219-226, 2001 | 85 | 2001 |
| Trust, transaction costs and contractual incompleteness in franchising G Hendrikse, P Hippmann, J Windsperger Small Business Economics 44, 867-888, 2015 | 84 | 2015 |
| The structure of ownership rights in franchising: an incomplete contracting view J Windsperger European Journal of Law and Economics 13, 129-142, 2002 | 78 | 2002 |
| Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives N Gorovaia, J Windsperger The Service Industries Journal 33 (12), 1117-1134, 2013 | 66 | 2013 |
| Trust and the tendency towards multi-unit franchising: A relational governance view M Griessmair, D Hussain, J Windsperger Journal of business research 67 (11), 2337-2345, 2014 | 63 | 2014 |
| Knowledge attributes and the choice of knowledge transfer mechanism in networks: the case of franchising J Windsperger, N Gorovaia Journal of Management & Governance 15, 617-640, 2011 | 62 | 2011 |
| Real options, intangible resources and performance of franchise networks N Gorovaia, J Windsperger Managerial and Decision Economics 34 (3-5), 183-194, 2013 | 57 | 2013 |
| Determinants of contractual completeness in franchising G Hendrikse, J Windsperger New developments in the theory of networks: franchising, alliances and …, 2011 | 55 | 2011 |
| The choice of contract duration in franchising networks: A transaction cost and resource-based view N Gorovaia, J Windsperger Industrial Marketing Management 75, 125-133, 2018 | 54 | 2018 |
