| Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections HS Loh, SS Gaur, P Sharma Psychology & Marketing 38 (3), 537-552, 2021 | 59 | 2021 |
| Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty HS Loh, SS Gaur, RJH Lim Journal of Emerging Trends in Marketing and Management, http://etimm.ase.ro …, 2019 | 2 | 2019 |
| Loneliness, Materialism, Material Possession Love and Life Satisfaction HS, Loh., SS Gaur. International Research Conference, Prin. L. N. Wellingkar Institute of …, 2018 | | 2018 |
| Emotional brand attachment as a means to overcome emotional loneliness HS, Loh., SS, Gaur., P. Sharma. American Marketing Association Summer Educators’ Conference, Boston …, 2018 | | 2018 |
| Does loneliness trigger self-brand connections and brand love?’ HS, Loh., SS, Gaur., TM, Tan. American Marketing Association Summer Educators’ Conference, Boston, 2018 | | 2018 |
| Connecting with the brand to combat loneliness HS, Loh. 6th AIM-AMA Sheth Foundation Doctoral Consortium, Bengaluru, India., 2017 | | 2017 |
| Sustaining life: Connecting with the brand to combat loneliness HS, Loh. 2nd Asia Pacific Conference, Jaipuria Institute of Management, Lucknow …, 2017 | | 2017 |
| Loving brand to overcome emotional pains and enrich life HS, Loh., Y. Zhao., SS, Gaur., Y. Fujimoto. American Marketing Association Summer Educators’ Conference, San Francisco., 2017 | | 2017 |
