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Anika Schumacher
Anika Schumacher
Assistant Professor, Grenoble Ecole de Management
在 grenoble-em.com 的电子邮件经过验证
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Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships
A Schumacher, C Goukens, K Geyskens
International Journal of Research in Marketing 38 (3), 715-731, 2021
32021
Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset
A Schumacher, R Mai
Journal of Business Ethics 194 (1), 19-36, 2024
12024
Anticipated scarcity and stockpiling during the COVID-19 pandemic: The role of perceived threat, childhood SES and materialism
A Schumacher, L Micheli
PloS one 19 (3), e0294497, 2024
12024
Surprise labels increase indulgent food portion size choice
A Schumacher, C Goukens, K Geyskens
Food Quality and Preference 83, 103919, 2020
12020
Revisiting surprise appeals: How surprise labeling curtails consumption
A Schumacher, C Goukens, K Geyskens, JH Nielsen
Journal of Consumer Psychology, 2024
2024
How Choosing for Others Impacts Self-Indulgence Within Caregiving Relationships
A Schumacher, C Goukens, K Geyskens
Advances in Consumer Research 48, 667-668, 2020
2020
A surprise for you and me?: The effect of surprise appeals and choices for close others on consumption experience
A Schumacher
2019
Surprise Me! How Uncertainty Labels Affect Product Consumption
A Schumacher, C Goukens, K Geyskens, M Reimann
Association of Consumer Research conference, 2017
2017
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