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Alicia M. Johnson
Alicia M. Johnson
Assistant Professor of Marketing, Isenberg School of Management, UMass Amherst
在 isenberg.umass.edu 的电子邮件经过验证 - 首页
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引用次数
引用次数
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Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims
G Rybak, S Burton, AM Johnson, C Berry
Journal of Business Research 135, 464-479, 2021
202021
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern
G Rybak, AM Johnson, S Burton
Journal of Advertising 52 (1), 145-156, 2023
52023
Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions
AM Johnson, D Villanova, RJ Smith
Journal of Consumer Research 50 (4), 765-786, 2023
12023
The Effects of Loan Application Formats on Consumer Loan Decisions
A Johnson, D Villanova, R Smith
ACR North American Advances, 2021
2021
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