| Influences of green eating behaviors underlying the extended theory of planned behavior: A study of market segmentation and purchase intention S Wongsaichia, P Naruetharadhol, J Schrank, P Phoomsom, ... Sustainability 14 (13), 8050, 2022 | 33 | 2022 |
| Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia S Thipsingh, WA Srisathan, S Wongsaichia, C Ketkaew, ... Cogent Social Sciences 8 (1), 2068269, 2022 | 28 | 2022 |
| Towards sustainable retirement planning of wageworkers in Thailand: A qualitative approach in behavioral segmentation and financial pain point identification C Ketkaew, M Van Wouwe, A Jorissen, D Cassimon, P Vichitthamaros, ... Risks 10 (1), 8, 2022 | 15 | 2022 |
| Understanding consumer buying intention of e-commerce airfares based on multivariate demographic segmentation: A multigroup structural equation modeling approach P Naruetharadhol, S Wongsaichia, S Zhang, C Phonthanukitithaworn, ... Sustainability 14 (15), 8997, 2022 | 13 | 2022 |
| Career status, retirement readiness, and age differences: Empirical evidence from skilled immigrants in Thailand P Naruetharadhol, S Wongsaichia, M Van Wouwe, C Ketkaew Cogent Business & Management 8 (1), 1885572, 2021 | 10 | 2021 |
| The green-awakening customer attitudes towards buying green products on an online platform in Thailand: the multigroup moderation effects of age, gender, and income WA Srisathan, S Wongsaichia, N Gebsombut, P Naruetharadhol, ... Sustainability 15 (3), 2497, 2023 | 9 | 2023 |
| Managing educational service quality and loyalty of international students: A case of international colleges in Thailand C Phonthanukitithaworn, S Wongsaichia, P Naruetharadhol, S Thipsingh, ... Cogent Social Sciences 8 (1), 2105929, 2022 | 9 | 2022 |
| Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness P Naruetharadhol, S Wongsaichia, T Pienwisetkaew, J Schrank, ... Foods 12 (6), 1166, 2023 | 7 | 2023 |
| Consumers’ Intention to purchase functional non-dairy milk and gender-based market segmentation T Pienwisetkaew, P Wongthahan, P Naruetharadhol, S Wongsaichia, ... Sustainability 14 (19), 11957, 2022 | 7 | 2022 |
| The behavioral intention to adopt circular economy-based digital technology for agricultural waste valorization T Pienwisetkaew, S Wongsaichia, B Pinyosap, S Prasertsil, ... Foods 12 (12), 2341, 2023 | 5 | 2023 |
| Social and sustainable determinants of the tourist satisfaction and temporal revisit intention: A case of Yogyakarta, Indonesia. Cogent Social Sciences, 8 (1) S Thipsingh, WA Srisathan, S Wongsaichia, C Ketkaew, ... | 5 | 2022 |
| Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers A Sae-Eaw, S Wongsaichia, D Giacalone, P Naruetharadhol, C Ketkaew Foods 11 (16), 2437, 2022 | 4 | 2022 |
| Ideating A Sustainable Swine Feed Prototype: A Qualitative Approach in Farmers’ Pain Point Identification and Product Development S Wongsaichia, P Naruetharadhol, P Wongthahan, C Ketkaew Sustainability 14 (7), 4080, 2022 | 4 | 2022 |
| Identifying the relationship between travel agent’s web service quality and E-brand reputation C Phonthanukitithaworn, P Naruetharadhol, S Wongsaichia, N Mahajak, ... Cogent Business & Management 8 (1), 1999784, 2021 | 4 | 2021 |
| Unleashing customer empathy in the circular economy: Development of a high-calcium fish sausage prototype from fermented fish residue S Wongsaichia, P Naruetharadhol, T Pienwisetkaew, S Gawborisut, ... Future Foods 9, 100291, 2024 | 1 | 2024 |
| Encouraging sustainable consumption: Investigating consumer inclination to purchase products made from mango wastes N Maitree, P Naruetharadhol, S Wongsaichia Cleaner Materials 11, 100232, 2024 | | 2024 |
| Cleaner Materials N Maitree, P Naruetharadhol, S Wongsaichia | | |
| Future Foods S Wongsaichia, P Naruetharadhol, T Pienwisetkaew, S Gawborisut, ... | | |
