| Social media practices in SME marketing activities: A theoretical framework and research agenda I Atanassova, L Clark Journal of customer behaviour 14 (2), 163-183, 2015 | 156 | 2015 |
| Critical perspective on consumer animosity amid Russia-Ukraine war N Akhtar, H Khan, UI Siddiqi, T Islam, I Atanassova Critical Perspectives on International Business 20 (1), 49-70, 2024 | 6 | 2024 |
| Managing Uncertainty: Company’s Adaptive Capabilities during Covid-19 I Atanassova, P Bednar Complex Systems Informatics and Modeling Quarterly, 14-39, 2022 | 5 | 2022 |
| Understanding the role of social media in the SME acquisition and incorporation of market intelligence I Atanassova, L Clark Proceedings of the Academy of Marketing Conference The magic of Marketing 2015, 2015 | 5 | 2015 |
| Exogenous shocks, Covid 19 and firms’ ability to learn, adapt and evolve I Atanassova, P Bednar The 8th International Conference on Socio-Technical Perspective in IS …, 2022 | 3 | 2022 |
| Strategic agility in B2B vs B2C organisational context. I Atanassova, PM Bednar STPIS, 32-41, 2023 | 2 | 2023 |
| Small Businesses And ROMI–The Social Media Dilemma I Atanassova, L Clark, C Wheeler Proceedings of the IADIS International Conference e-Society 2013, 489-493, 2013 | 2 | 2013 |
| Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs I Atanassova, L Clark Handbook of Research on Innovations in Technology and Marketing for the …, 2020 | 1 | 2020 |
| Managing the VUCA environment: The dynamic role of organizational learning and strategic agility in B2B versus B2C firms I Atanassova, P Bednar, H Khan, Z Khan Industrial Marketing Management 125, 12-28, 2025 | | 2025 |
| Social media practices in SME marketing activities: a dynamic capability approach IV Atanassova University of Portsmouth, 2016 | | 2016 |
| Socio-technical foundations of sustainable business practices during VUCA I Atanassova, P Bednar | | |
| Foundations of Business Transformation During Vuca Times: The Role of Organizational Learning I Atanassova, P Bednar, H Khan, Z Khan Available at SSRN 5006693, 0 | | |
Peter BednarSchool of Computing, University of Portsmouth, UK and Dept of Informatics, Lund University, Sweden在 port.ac.uk 的电子邮件经过验证
