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Anaïs Gretry
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引用次数
引用次数
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“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
A Gretry, C Horváth, N Belei, ACR van Riel
Journal of Business Research 74, 77-89, 2017
3072017
Bilan des pratiques de veille stratégique au sein des PME wallonnes
A Gretry, C Brandt, C Delcourt
Revue Française du Marketing, 2013
112013
How does the organizational context influence the Competitive Intelligence process among Walloon SMEs?
A Gretry
ULiège-Université de Liège, 2012
22012
The role on brand anthropomorphism in consumers' self-disclosure
A Gretry, C Horvath
Internal seminar at the University of British Columbia, Sauder School of …, 2015
2015
The effect of Brand Anthropomorphism on Self-Disclosure
A Gretry, C Horváth, N Belei, A Van Riel
Association for Consumer Research, 2014
2014
Branding et nouveaux médias
A Gretry, C Brandt, S Pire
Spirit of Management, 2013
2013
Is your company oriented toward strategic intelligence?
C Brandt, A Gretry, C Gruslin
Spirit of Management 16, 2012
2012
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