Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk CM Chiu, ETG Wang, YH Fang, HY Huang Information systems journal 24 (1), 85-114, 2014 | 1815 | 2014 |
Antecedents of trust in online auctions CM Chiu, HY Huang, CH Yen Electronic Commerce Research and Applications 9 (2), 148-159, 2010 | 433 | 2010 |
Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case CM Chiu, HL Cheng, HY Huang, CF Chen International Journal of Information Management 33 (3), 539-552, 2013 | 368 | 2013 |
Examining the beneficial effects of individual's self-disclosure on the social network site HY Huang Computers in human behavior 57, 122-132, 2016 | 246 | 2016 |
Examining the antecedents of user gratification and its effects on individuals’ social network services usage: the moderating role of habit CM Chiu, HY Huang European Journal of Information Systems 24 (4), 411-430, 2015 | 166 | 2015 |
Understanding online community citizenship behaviors through social support and social identity CM Chiu, HY Huang, HL Cheng, PC Sun International journal of information management 35 (4), 504-519, 2015 | 161 | 2015 |
Driving individuals’ citizenship behaviors in virtual communities through attachment CM Chiu, HY Huang, HL Cheng, JSC Hsu Internet Research 29 (4), 870-899, 2019 | 39 | 2019 |
The roles of customer-brand relationships and brand equity in brand extension acceptance CM Chiu, HY Huang, YC Weng, MD Chieh-Fan Chen Journal of Electronic commerce research 18 (2), 155-176, 2017 | 38 | 2017 |
Understanding the facilitators and inhibitors of individuals’ social network site usage HY Huang, PL Chen, YC Kuo Online Information Review 41 (1), 85-101, 2017 | 30 | 2017 |
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation GY Liao, TTL Pham, HY Huang, TCE Cheng, CI Teng Electronic Commerce Research and Applications 53, 101147, 2022 | 18 | 2022 |
Drawing goals nearer: Using the goal-gradient perspective to increase online game usage CI Teng, WL Shiau, TCE Cheng, HY Huang International Journal of Information Management 66, 102522, 2022 | 15 | 2022 |
Cloud infrastructure enhancing product competitive advantage of tourism SMEs on online consumption values of tourists HY Huang, ECS Ku, CD Chen Business Process Management Journal 28 (4), 1146-1163, 2022 | 12 | 2022 |
REMAINING ON CURRENT SOCIAL NETWORK SITES: AN UNCONSCIOUS AND CONSCIOUS PERSPECTIVE. HY Huang, SP Shih Journal of Electronic Commerce Research 20 (2), 2019 | 10 | 2019 |
Exploring an individual’s inertia toward the social network sites HY Huang, SP Shih | 1 | 2017 |
THE ANTECEDENTS OF AN INDIVIDUAL'S COMMITMENTS TOWARD CONTINUOUSLY USING SOCIAL NETWORK SITE HY Huang, LY Lee, SP Shih | 1 | 2016 |
Learn to Play: From Knowledge to Repeated Gameplay GY Liao, TL Huang, HY Huang, A Dennis, YT Huang, CI Teng | | 2024 |
Using the ELM to Explore the Impact of Fake News on Panic Vaccination Intention HL Cheng, CM Tan, CM Chiu, HY Huang, YC Lee Journal of Global Information Management 32 (1), 1-39, 2024 | | 2024 |
The role of commercial friendship between social network site and users SP Shih, H Huang, CY Lin | | 2019 |
Exploring an individual's commitment toward the social network sites HY Huang, SP Shih | | 2018 |
Exploring Critical Factors for User's Ownership on Privacy Concerns toward Social Network Site SP Shih, HY Huang, W Chang, W Lin | | 2017 |