| Sales Promotions RC Blattberg, RA Briesch The Oxford Handbook of Pricing Management, 2012 | 2412* | 2012 |
| How promotions work RC Blattberg, R Briesch, EJ Fox Marketing Science 14 (3 supplement), G122-G132, 1995 | 1225 | 1995 |
| A comparative analysis of reference price models RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj Journal of Consumer Research 24 (2), 202-214, 1997 | 746 | 1997 |
| How well does advertising work? generalizations from meta-analysis of brand advertising elasticities R Sethuraman, GJ Tellis, RA Briesch Journal of Marketing Research 48 (3), 457-471, 2011 | 569 | 2011 |
| How does assortment affect grocery store choice? RA Briesch, PK Chintagunta, EJ Fox Journal of Marketing Research 46 (2), 176-189, 2009 | 536 | 2009 |
| A meta-analysis of the impact of price presentation on perceived savings A Krishna, R Briesch, DR Lehmann, H Yuan Journal of Retailing 78 (2), 101-118, 2002 | 417 | 2002 |
| A high-tech product market share model with customer expectations E Bridges, C Kin, RA Briesch Marketing Science, 61-81, 1995 | 139 | 1995 |
| Effects of prior brand usage and promotion on consumer promotional response E Bridges, RA Briesch, CKB Yim Journal of Retailing 82 (4), 295-307, 2006 | 114 | 2006 |
| Nonparametric discrete choice models with unobserved heterogeneity RA Briesch, PK Chintagunta, RL Matzkin Journal of Business and Economic Statistics 28 (2), 291-307, 2010 | 104* | 2010 |
| Thenag factor'and children's product categories E Bridges, RA Briesch International Journal of Advertising 25 (2), 157, 2006 | 101 | 2006 |
| Semiparametric estimation of brand choice behavior RA Briesch, PK Chintagunta, RL Matzkin Journal of the American Statistical Association 97 (460), 973-982, 2002 | 64 | 2002 |
| Category positioning and store choice: The role of destination categories RA Briesch, WR Dillon, EJ Fox Marketing Science 32 (3), 488-509, 2013 | 59 | 2013 |
| Does it matter how price promotions are operationalized? R Briesch Marketing Letters 8, 167-181, 1997 | 40 | 1997 |
| Neural network applications in consumer behavior R Briesch, P Rajagopal Journal of Consumer Psychology 20 (3), 381-389, 2010 | 19 | 2010 |
| Treating zero brand sales observations in choice model estimation: Consequences and potential remedies RA Briesch, WR Dillon, RC Blattberg Journal of Marketing Research 45 (5), 618-632, 2008 | 11 | 2008 |
| Investigating the role of product assortment in technology-enabled sales platforms JS Thomas, SD Jap, WR Dillon, RA Briesch Journal of Interactive Marketing 55 (1), 31-51, 2021 | 8 | 2021 |
| The Impact of Advertising in Child, Adult, and" All Family" RTE Cereal Markets E Bridges, RA Briesch, SB Shu Working Paper, University of Texas, Dallas, http://www. utdallas. edu …, 2008 | 7 | 2008 |
| Les questions en suspens dans le domaine de la promotion des ventes RC Blattberg, R Briesch, EJ Fox Recherche et Applications en Marketing (French Edition) 9 (3), 109-123, 1994 | 5 | 1994 |
| Statistically based weight pruning in feed-forward neural networks R Briesch Available at SSRN 2019120, 2012 | 3 | 2012 |
| Economic Factors and the Debt Management Industry RA Briesch Americans for Consumer Credit Choice, 2009 | 3 | 2009 |
