| Strategic retail management J Zentes, D Morschett, H Schramm-Klein Springer, 2007 | 609 | 2007 |
| Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice? D Morschett, H Schramm-Klein, B Swoboda Journal of international management 16 (1), 60-77, 2010 | 568 | 2010 |
| Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives D Morschett, B Swoboda, T Foscht The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005 | 341 | 2005 |
| Kooperationen, Allianzen und Netzwerke: Grundlagen-Ansätze-Perspektiven J Zentes, B Swoboda, D Morschett Springer-Verlag, 2013 | 306* | 2013 |
| Brand personality of retailers–an analysis of its applicability and its effect on store loyalty J Zentes, D Morschett, H Schramm-Klein The International Review of Retail, Distribution and Consumer Research 18 (2 …, 2008 | 287 | 2008 |
| Internationales Wertschöpfungsmanagement J Zentes, B Swoboda, D Morschett Vahlen, 2004 | 238 | 2004 |
| Formen von Kooperationen, Allianzen und Netzwerken D Morschett Kooperationen, Allianzen und Netzwerke: Grundlagen—Ansätze—Perspektiven …, 2003 | 235 | 2003 |
| Strategic international management D Morschett, H Schramm-Klein, J Zentes Springer 23 (2), 2015 | 231 | 2015 |
| Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers D Morschett, B Swoboda, H Schramm-Klein Journal of Retailing and Consumer Services 13 (4), 275-287, 2006 | 213 | 2006 |
| Cross-channel integration–is it valued by customers? H Schramm-Klein, G Wagner, S Steinmann, D Morschett The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 198 | 2011 |
| The impact of culture on brand perceptions: a six‐nation study T Foscht, C Maloles III, B Swoboda, D Morschett, I Sinha Journal of Product & Brand Management 17 (3), 131-142, 2008 | 196 | 2008 |
| The relationship between marketing performance, logistics performance and company performance for retail companies H Schramm-Klein, D Morschett International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006 | 193 | 2006 |
| Retail Branding und integriertes Handelsmarketing: Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse D Morschett Springer-Verlag, 2013 | 157 | 2013 |
| An intersector analysis of the relevance of service in building a strong retail brand B Swoboda, F Haelsig, D Morschett, H Schramm‐Klein Managing Service Quality: An International Journal 17 (4), 428-448, 2007 | 131 | 2007 |
| International SME alliances: the impact of alliance building and configurational fit on success B Swoboda, M Meierer, T Foscht, D Morschett Long Range Planning 44 (4), 271-288, 2011 | 113 | 2011 |
| Retailer corporate social responsibility is relevant to consumer behavior H Schramm-Klein, J Zentes, S Steinmann, B Swoboda, D Morschett Business & Society 55 (4), 550-575, 2016 | 110 | 2016 |
| Moderating role of involvement in building a retail brand B Swoboda, F Haelsig, H Schramm‐Klein, D Morschett International Journal of Retail & Distribution Management 37 (11), 952-974, 2009 | 110 | 2009 |
| Developing international strategies R Grünig, D Morschett Springer Berlin Heidelberg, 2017 | 102 | 2017 |
| Handbuch Handel J Zentes, B Swoboda, D Morschett, H Schramm-Klein Gabler, 2006 | 101 | 2006 |
| Internationalization speed of online retailers: A resource-based perspective on the influence factors M Schu, D Morschett, B Swoboda Management International Review 56, 733-757, 2016 | 98 | 2016 |
