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David Bürgin
David Bürgin
ESCP Business School
在 escp.eu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Increasing Consumers’ Purchase Intentions Toward Fair‑Trade Products Through Partitioned Pricing
D Bürgin, R Wilken
Journal of Business Ethics, 2021
332021
Should retailers encourage couples to shop together?
R Wilken, E Stimmer, D Bürgin
Journal of Retailing and Consumer Services 69, 103115, 2022
42022
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
R Wilken, J Schmitt, F Dost, D Bürgin
Marketing Letters, 1-14, 2024
22024
Improving pricing scope through consumers’ construal level–evidence based on consumers’ willingness-to-pay ranges
K Isaak, R Wilken, F Dost, D Bürgin
Die Unternehmung 74 (4), 365-383, 2020
12020
Overcoming fair-trade products’ price disadvantage with clever pricing decisions
R Wilken, D Bürgin
LSE Business Review, 2022
2022
How supermarkets can contribute to sustainable development through pricing
D Bürgin, R Wilken
ESCP Impact Paper No 2021-13-EN, 2021
2021
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