| Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation TR Ivan Fedorenko, Pierre Berthon, Business Horizons 60 (2), 2017 | 49 | 2017 |
| Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models I Fedorenko, P Berthon AMS Review 7, 183-194, 2017 | 34 | 2017 |
| Hide and uncover: The use of secrets in marketing I Fedorenko, P Berthon, L Edelman Journal of marketing management 36 (7-8), 682-704, 2020 | 12 | 2020 |
| Reducing the distance: Financial services education in web-extended learning environments T Rabinovich, P Berthon, I Fedorenko Journal of Financial Services Marketing 22, 126-131, 2017 | 12 | 2017 |
| Top secret: Integrating 20 years of research on secrecy I Fedorenko, P Berthon, L Edelman Technovation 123, 102691, 2023 | 8 | 2023 |
| Can Brand custodians cope with fake news? Marketing assets in the age of truthiness and post-fact PR Berthon, I Fedorenko, LF Pitt, SL Ferguson Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour …, 2018 | 2 | 2018 |
| Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract I Fedorenko Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, 2018 | 1 | 2018 |
| The Use of Secrets in Marketing and Value Creation I Fedorenko Bentley University, 2019 | | 2019 |
| What in the world are you watching: Parents' Reflections of their (Dis)Approval of (In)Appropriate Media Content I Fedorenko, P Berthon Marketing Management Association Spring 2018 Conference, Chicago IL, 69-70, 2018 | | 2018 |
| Dividing the Crowd: Market Segmentation for Crowdsourcing Ventures I Fedorenko, P Berthon Marketing Management Association Spring 2017 Conference, Chicago IL, 58–60, 2017 | | 2017 |
| Информационные технологии в повседневной жизни петербуржцев: опыт исследования затрат времени Известия Российского государственного педагогического университета имени А.И …, 2007 | | 2007 |
Tamara RabinovichProfessor of information design and corporate communication在 bentley.edu 的电子邮件经过验证
Tamara RabinovichProfessor of information design and corporate communication在 bentley.edu 的电子邮件经过验证
Sarah Lord FergusonPhD Candidate, Simon Fraser University在 sfu.ca 的电子邮件经过验证
Leyland PittSimon Fraser University在 sfu.ca 的电子邮件经过验证