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Marta Yuan-Chen Lin
Marta Yuan-Chen Lin
ITRI 工業技術研究院
在 g.ncu.edu.tw 的电子邮件经过验证
标题
引用次数
引用次数
年份
Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation: An investigation of the financial services industry
CH Huang, YC Lin
Asia pacific journal of marketing and logistics 33 (1), 29-52, 2020
392020
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
MYC Lin, BR Do, TT Nguyen, JMS Cheng
Journal of Research in Interactive Marketing 16 (2), 310-327, 2022
172022
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
MYC Lin, TT Nguyen, EYL Cheng, ANH Le, JMS Cheng
Journal of Business Research 141, 151-162, 2022
162022
Location-based proximity marketing: an interactive marketing perspective
A Loussaief, EYL Cheng, MYC Lin, JMS Cheng
The Palgrave Handbook of Interactive Marketing, 753-782, 2023
72023
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