| Do users look at banner ads on Facebook? A Margarida Barreto Journal of research in interactive marketing 7 (2), 119-139, 2013 | 254 | 2013 |
| The word-of-mouth phenomenon in the social media era AM Barreto International Journal of Market Research 56 (5), 631-654, 2014 | 232 | 2014 |
| Eye tracking como método de investigação aplicado às ciências da comunicação AM Barreto Revista Comunicando 1 (1), 168-186, 2012 | 83 | 2012 |
| The impact of involvement on engagement with brand posts AM Barreto, D Ramalho Journal of Research in Interactive Marketing 13 (3), 277-301, 2019 | 61 | 2019 |
| Valorize a sua marca no Facebook AM Barreto 1ª Edição). Bnomics, 2013 | 30 | 2013 |
| Uma visão sobre a evolução da relação entre marcas e consumidores após a emergência da Web 2.0 AM Barreto Prisma. com, 2011 | 24 | 2011 |
| Application of Facial Expression Studies on the Field of Marketing AM Barreto Emotional expression: The brain and the face 9, 163-189, 2017 | 23 | 2017 |
| A comunicação estratégica como fator de retenção de recursos humanos RC Meirinhos, AM Barreto Media & Jornalismo 18 (33), 75-90, 2018 | 20 | 2018 |
| The rise of relationship marketing with social media AM Barreto Trends and Innovations in Marketing Information Systems, 196-213, 2015 | 11 | 2015 |
| Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica AC BOECHAT, ANAM BARRETO Media&Jornalismo 18 (n. 33), 25-41, 2018 | 10 | 2018 |
| Measuring Brand Equity With Social Media AM Barreto Prisma Social: revista de investigación social, 74-85, 2020 | 9 | 2020 |
| Personal traits behind the intention to Donate Blood AM Barreto Media & Jornalismo 19 (34), p. 193-206, 2019 | 5 | 2019 |
| Media & Jornalismo 33: Comunicação estratégica institucional e organizacional E Serrano, AM Barreto Imprensa da Universidade de Coimbra/Coimbra University Press, 2018 | 5 | 2018 |
| The Impact of the purchase channel on unplanned purchases I Henriques, AM Barreto Media & Jornalismo 19 (34), 249-268, 2019 | 3 | 2019 |
| User mobilization and participation in online political campaigns. A case study from Romania A Androniciuc, AM Barreto Annals of the Constantin Brâncuşi University of Târgu Jiu, Economy Series …, 2018 | 3 | 2018 |
| From Global Action to Knowledge-sharing with your Colleagues: A Typology of Online Communities S Dahl, AM Barreto The SAGE Handbook of Social Media Marketing, 2022 | 1 | 2022 |
| The impact of corporate social responsibility on brand loyalty and brand attachment: an analysis of the Portuguese brand Delta cafés AC Boechat, J Morais, A Moura, AM Barreto | 1 | 2022 |
| Away from the Mainstream: Motivations of Travellers Seeking Alternative Forms of LGBT Travel S Dahl, AM Barreto Gay Tourism: New Perspectives 59, 153, 2021 | 1 | 2021 |
| Does brand's participation on Facebook affect its brand equity? AMSB Barreto PQDT-Global, 2013 | 1 | 2013 |
| Comunicação e Mudança Social–Novos Rumos na Investigação e na Prática T Tufte, AM Barreto, NC de Brito Media & Jornalismo 23 (42), 9-20, 2023 | | 2023 |
