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Yit Sean Esther Chong
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Student motivation and the ‘feel good’factor: An empirical examination of motivational predictors of university service quality evaluation
YS Chong, PK Ahmed
Studies in Higher Education 40 (1), 158-177, 2015
712015
An empirical investigation of students’ motivational impact upon university service quality perception: a self-determination perspective
YS Chong, PK Ahmed
Quality in Higher Education 18 (1), 35-57, 2012
572012
A phenomenology of university service quality experience: Uncovering the essence of meaning among business undergraduates in Malaysia
Y Sean Chong, P Ahmed
International Journal of Educational Management 28 (1), 36-52, 2014
352014
Activating multiple roles of customer-firm relationships in service failures
L Sajtos, YS Chong
Journal of Service Theory and Practice 28 (2), 250-270, 2018
192018
Understanding student motivation in higher education participation: A psychometric validation of the academic motivation scale in the Malaysian context
YS Chong, AP Khalid
International Conference on Behavioural, Cognitive and Psychological …, 2012
182012
Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs
L Sajtos, YS Chong
Psychology & Marketing 35 (9), 640-651, 2018
162018
On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions
YS Chong, PK Ahmed
Journal of Service Theory and Practice 27 (1), 69-86, 2017
152017
When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context
YS Chong, PK Ahmed
Journal of Service Theory and Practice 28 (4), 410-433, 2018
112018
Navigating the contemporary rites of passage: A typology of STEM professional identity transition
YS Chong, AH Quek
Research in Social Sciences and Technology 7 (3), 86-100, 2022
82022
China’s digital commerce: the recovery strategies of hospitality and tourism businesses during the COVID-19 crisis
YS Beh, YS Chong, X Li
COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022
12022
Dialogue in the Dark Malaysia: reimagining an inclusive society through social innovation
YS Chong, YY Teh
The CASE Journal, 2024
2024
Career Change Intentions of Science and Engineering Undergraduates: A Behavioral Neuroscience Inquiry
YS Chong, PK Ahmed, HU Amin
IEEE Access, 2024
2024
The Five Stages of Career Change
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
Career Change: The Story Thus Far
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
People Change Careers, So What?
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
The Art of Change: Live, Learn, Repeat
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
When I Grow Old, I Want to Be a…
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
Turning the Kaleidoscope of Career Change
JYQ Tham, YS Chong, PK Ahmed
A Phenomenology of Career Change in the Malaysian Workforce: The Narratives …, 2023
2023
A Phenomenology of Career Change in the Malaysian Workforce
JYQ Tham, YS Chong, PK Ahmed
Springer Books, 2023
2023
Brand transgressions and brand recovery in the context of sacred consumption: an institutional theory perspective
S Kaur, P Ahmed, CY Sean, Y Ali
Global Marketing Conference, 81-82, 2020
2020
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