| Putting Consumers to Work: Co-creationand new marketing govern-mentality D Zwick, SK Bonsu, A Darmody Journal of consumer culture 8 (2), 163-196, 2008 | 1252 | 2008 |
| Mirrors of masculinity: Representation and identity in advertising images JE Schroeder, D Zwick Consumption Markets & Culture 7 (1), 21-52, 2004 | 642 | 2004 |
| Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011 | 582 | 2011 |
| Mapping consumer power: an integrative framework for marketing and consumer research J Denegri‐Knott, D Zwick, JE Schroeder European Journal of Marketing 40 (9/10), 950-971, 2006 | 487 | 2006 |
| The ideology of the ethical consumption gap MJ Carrington, D Zwick, B Neville Marketing Theory 16 (1), 21-38, 2016 | 276 | 2016 |
| Manufacturing customers: The database as new means of production D Zwick, J Denegri Knott Journal of Consumer Culture 9 (2), 221-247, 2009 | 252 | 2009 |
| Whose identity is it anyway? Consumer representation in the age of database marketing D Zwick, N Dholakia Journal of Macromarketing 24 (1), 31-43, 2004 | 234 | 2004 |
| Inside marketing: Practices, ideologies, devices D Zwick, J Cayla Oxford University Press, 2011 | 194 | 2011 |
| Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism A Darmody, D Zwick Big Data & Society 7 (1), 2053951720904112, 2020 | 149 | 2020 |
| The epistemic consumption object and postsocial consumption: Expanding consumer‐object theory in consumer research D Zwick, N Dholakia Consumption, Markets and Culture 9 (1), 17-43, 2006 | 148 | 2006 |
| Biopolitical marketing and social media brand communities D Zwick, A Bradshaw Theory, Culture & Society 33 (5), 91-115, 2016 | 120 | 2016 |
| Marketing and the rise of commercial consumer surveillance J Pridmore, D Zwick Surveillance & Society 8 (3), 269-277, 2011 | 111 | 2011 |
| The process of on-line store loyalty formation. M Abbott, KP Chiang, Y Hwang, J Paquin, D Zwick Advances in Consumer Research 27 (1), 2000 | 107 | 2000 |
| Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management D Zwick, N Dholakia Information and Organization 14 (3), 211-236, 2004 | 105 | 2004 |
| Tracking prosumption work on eBay: Reproduction of desire and the challenge of slow re-McDonaldization J Denegri-Knott, D Zwick American Behavioral Scientist 56 (4), 439-458, 2012 | 103 | 2012 |
| The field of business sustainability and the death drive: A radical intervention A Bradshaw, D Zwick Journal of Business Ethics 136, 267-279, 2016 | 77 | 2016 |
| Bringing the market to life: Screen aesthetics and the epistemic consumption object D Zwick, N Dholakia marketing theory 6 (1), 41-62, 2006 | 72 | 2006 |
| Technology, consumers, and marketing theory N Dholakia, D Zwick, J Denegri-Knott Marketing Theory 1, 494-511, 2010 | 71 | 2010 |
| Assessing organizational attributes contributing to marketing excellence in American professional sport franchises R L. Irwin, D Zwick, W A. Sutton European journal of marketing 33 (3/4), 314-328, 1999 | 68 | 1999 |
| Where the action is: Internet stock trading as edgework D Zwick Journal of Computer-Mediated Communication 11 (1), 22-43, 2005 | 64 | 2005 |
