| Corporate identity, customer orientation and performance of SMEs: Exploring the linkages UK Maurya, P Mishra, S Anand, N Kumar IIMB Management Review 27 (3), 159-174, 2015 | 86 | 2015 |
| Advertising music: An alternative atmospheric stimulus to retail music MW Raja, S Anand, D Allan International Journal of Retail & Distribution Management 47 (8), 872-892, 2019 | 38 | 2019 |
| Quality differentials and reproductive health service utilisation determinants in India S Anand, RK Sinha International Journal of Health Care Quality Assurance 23 (8), 718-729, 2010 | 36 | 2010 |
| Rural brand preference determinants in India S Anand, R Krishna Indian Institute of Management Kozhikode, 2008 | 34 | 2008 |
| Integrating local and global knowledge through ICT: implications for rural business and development S Anand, V Parashar IIMB Management Review 18 (1), 85-93, 2006 | 16 | 2006 |
| The attitude of Indian youth toward nutrition: factors, segments, and implications N Kumar, S Anand Journal of Food Products Marketing 22 (8), 967-985, 2016 | 14 | 2016 |
| Proactive market orientation and business model innovation to attain superior new smart connected products performance S MS, S Anand, AK Paul Journal of business & industrial marketing 37 (3), 497-508, 2022 | 13 | 2022 |
| Multi-item scale construction to measure consumers’ attitude toward advertising music MW Raja, S Anand, I Kumar Journal of Marketing Communications 26 (3), 314-327, 2020 | 12 | 2020 |
| How ad music attitude-based consumer segmentation can help advertisers MW Raja, S Anand, D Allan Journal of international consumer marketing 32 (5), 383-399, 2020 | 10 | 2020 |
| The impact of proficiency of marketing activities and value proposition innovation on new intelligent products' performance MS Shashishekar, S Anand Indian Journal of Marketing, 2019 | 9 | 2019 |
| Corporate identity, customer orientation and performance of SMEs: Exploring the linkages. IIMB Management Review, 27 (3), 159–174 UK Maurya, P Mishra, S Anand, N Kumar View at Google Scholar| View at Publisher, 2015 | 7 | 2015 |
| Segmentation of clients in India on the basis of reproductive health welfare index S Anand, RK Sinha Population Association of America (PAA), New Orleans, LA, 2008 | 7 | 2008 |
| Green initiatives for business sustainability and value creation AK Paul, DK Bhattacharyya, S Anand IGI Global, 2017 | 6 | 2017 |
| Understanding corporate identity of SMEs: Conceptualization and preliminary construction of scale UK Maurya, P Mishra, S Anand, N Kumar Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 6 | 2015 |
| Integration of G-Branding in Corporate Communication Strategy: An Empirical Investigation S Anand, I Kumar Sixth AIMS International Conference on Management, 28-31, 2008 | 4 | 2008 |
| Assessing the current knowledge, attitude and behaviour of adolescents and young adults living with haemophilia R Mohan, N Radhakrishnan, M Varadarajan, S Anand Haemophilia 27 (2), e180-e186, 2021 | 3 | 2021 |
| Green Initiatives for Business Sustainability and Value Creation (Advances in Business Strategy and Competitive Advantage (ABSCA) AK Paul, DK Bhattacharyya, S Anand IGI Global: Hershey, PA, USA, 2017 | 3 | 2017 |
| Ad Avoidance in Hair Care Market: Reiteration of Need for Consumer Justice S Anand Indian Journal of Marketing 38 (1), 2008 | 3 | 2008 |
| Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention MW Raja, S Anand, D Allan Journal of International Consumer Marketing, 2023 | 2 | 2023 |
| A Cognitive'Just'Brand Model: How Sustainable Is It? S Anand Indian Journal of Marketing 39 (1), 3-11, 2009 | 2 | 2009 |
MD WASHIM RAJAAssistant Professor, XIM University在 xim.edu.in 的电子邮件经过验证
