| “Dear diary… the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic MH Masmoudi, A Jmour, N ElAoud Journal of Consumer Marketing 39 ((5)), 404-416, 2022 | 5 | 2022 |
| Does blockchain technology matter?”: Understanding consumer purchase intention in a blockchain technology for olive oil context HM Masmoudi, F Gargouri Int. J. Educ. Sci 4, 41-48, 2021 | 3 | 2021 |
| Consumer practical wisdom: Toward a conceptual clarification of an emergent consumer culture MH Masmoudi Atlantic Marketing Journal 5 (3), 137-150, 2017 | 3 | 2017 |
| A Trading up and down: Toward a hybrid purchase style. M El Hakim EP Masmoudi, NH El Aoud Journal of Contemporary Research in Management 12 (2), 2017 | 2 | 2017 |
| LES DÉTERMINANTS DE L'INNOVATIVITÉ GLOBALE CHEZ L'ADOLESCENT TUNISIEN: VERS UN MODÈLE INTÉGRATEUR. MEH Masmoudi, NH El Aoud Revue Française du Marketing, 2011 | 1 | 2011 |
| From bite to byte: decoding the motivations fueling social media's culinary heritage stories M Masmoudi, A Jmour Journal of Heritage Tourism, 1-20, 2024 | | 2024 |
| Le estilo de compra híbrido: conceptualización y proposición de un instrumento de med MH Masmoudi, N El Aoud Recherches en Sciences de Gestion 143 (2), 87-111, 2021 | | 2021 |
| INTERNATIONAL JOURNAL OF SCIENCE ANNALS MH Masmoudi INTERNATIONAL JOURNAL 4 (2), 37-45, 2021 | | 2021 |
| “Looking for Fun or Escaping the Fear?” How Can COVID-19 Cyberchondriacs Enjoy the Online Shopping During the Pandemic MH Masmoudi | | 2021 |
| The hybrid purchasing style: conceptualization and proposal of a measurgement tool MH Masmoudi, N El Aoud Recherches en Sciences de Gestion 143 (2), 87-111, 2021 | | 2021 |
| Le style d’achat hybride: conceptualisation et proposition d’un instrument de mesure MH Masmoudi, N El Aoud Recherches en Sciences de Gestion 143 (2), 87-111, 2021 | | 2021 |
| The bifactor model: a rediscovered approach for modeling multidimensional constructs I Charfi, MH Masmoudi 17ième Colloque International de l’Association Tunisienne de Marketing, Tunisie, 2019 | | 2019 |
| The consumer’s hybridity: toward the emergence of a new purchase style MH Masmoudi, NE Aoud 33ième congrès international de l’AFM, Tours, France, 2017 | | 2017 |
| Does luxury democratization change consumers’ purchase intentions of luxury counterfeits MH Masmoudi, I Charfi 11ième Colloque International de l’Association Tunisienne de Marketing, Sfax …, 2015 | | 2015 |
| La sagesse pratique des consommateurs : vers un essai de clarification conceptuelle MH Masmoudi 11ième Colloque International de l’Association Tunisienne de Marketing, Sfax …, 2015 | | 2015 |
| Les déterminants de l’innovativité globale chez l’adolescent tunisien : une étude exploratoire MH Masmoudi, NE Aoud 10ième Conférence Internationale des tendances Marketing, Paris, France, 2011 | | 2011 |
| The bifactor model: a rediscovered approach for modeling multidimensional constructs ICB Hmida, MH Masmoudi | | |
Nibrass Hajtaieb ElaoudAmerican University of the Middle East Kuwait
Nibrass Hajtaieb ElaoudAmerican University of the Middle East Kuwait