The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context K Gwinner, G Bennett Journal of Sport Management 22 (4), 410-426, 2008 | 447 | 2008 |
Consumer satisfaction with an action sports event Y Tsuji, G Bennett, J Zhang Sport Marketing Quarterly 16 (4), 199, 2007 | 326 | 2007 |
Measuring the effectiveness of sponsorship of an elite intercollegiate football program. W Dees, G Bennett, J Villegas Sport Marketing Quarterly 17 (2), 2008 | 321 | 2008 |
Jumping and landing techniques in elite women’s volleyball MD Tillman, CJ Hass, D Brunt, GR Bennett Journal of sports science & medicine 3 (1), 30, 2004 | 265 | 2004 |
Marketing to lifestyles: Action sports and generation Y. G Bennett, T Lachowetz Sport Marketing Quarterly 13 (4), 2004 | 189 | 2004 |
Generation Y’s perceptions of the action sports industry segment G Bennett, RK Henson, J Zhang Journal of sport management 17 (2), 95-115, 2003 | 172 | 2003 |
Action sports sponsorship recognition G Bennett, R Henson, J Zhang Sport Marketing Quarterly 11 (3), 174-185, 2002 | 145 | 2002 |
Affective intensity and sponsor identification KL Wakefield, G Bennett Journal of Advertising 39 (3), 99-111, 2010 | 144 | 2010 |
Sports fan experience: Electronic word-of-mouth in ephemeral social media LT Wakefield, G Bennett Sport Management Review 21 (2), 147-159, 2018 | 137 | 2018 |
Congruence and its impact on sponsorship effectiveness outcomes W Dees, G Bennett, M Ferreira Sport Marketing Quarterly 19 (1), 25-35, 2010 | 133 | 2010 |
The role of involvement in sports and sport spectatorship in sponsor’s brand use: The case of Mountain Dew and action sports sponsorship G Bennett, M Ferreira, J Lee, F Polite Sport Marketing Quarterly 18 (1), 14-24, 2009 | 128 | 2009 |
A sport education curriculum model for a collegiate physical activity course G Bennett, P Hastie Journal of Physical Education, Recreation & Dance 68 (1), 39-44, 1997 | 121 | 1997 |
Student learning in the online environment: No significant difference? G Bennett, FP Green Quest 53 (1), 1-13, 2001 | 108 | 2001 |
Measuring the Marketing Communication Activations of a Professional Tennis Tournament. G Bennett, G Cunningham, W Dees Sport Marketing Quarterly 15 (2), 2006 | 101 | 2006 |
Media preferences of action sports consumers: Differences between generation X and Y. G Bennett, M Sagas, W Dees Sport Marketing Quarterly 15 (1), 2006 | 94 | 2006 |
Five dimensions of brand personality traits in sport C Kang, G Bennett, JW Peachey Sport Management Review 19 (4), 441-453, 2016 | 90 | 2016 |
Student experiences with service-learning in sport management G Bennett, RK Henson, D Drane Journal of Experiential Education 26 (2), 61-69, 2003 | 81 | 2003 |
Investigating factors affecting brand awareness of virtual advertising Y Tsuji, G Bennett, JH Leigh Journal of Sport Management 23 (4), 511-544, 2009 | 75 | 2009 |
How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes. J Lobpries, G Bennett, N Brison Sport Marketing Quarterly 27 (1), 2018 | 71 | 2018 |
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport G Bennett, M Ferreira, Y Tsuji, R Siders, B Cianfrone International Journal of Sports Marketing and Sponsorship 8 (1), 56-75, 2006 | 62 | 2006 |