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Ana Minguez
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Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits
A Minguez, FJ Sese
Journal of Business Research 148, 356-367, 2022
152022
Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior
A Minguez, FJ Sese
Journal of Marketing Theory and Practice 29 (3), 375-386, 2021
132021
Periodic versus aggregate donations: leveraging donation frequencies to cultivate the regular donor portfolio
A Minguez, FJ Sese
Journal of Service Research 26 (2), 283-299, 2023
52023
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
FJ Minguez, A. & Sese
Journal of Service Theory and Practice, 2022
42022
Social norms and recognition in social fundraising campaigns: The moderating role of self‐construal
A Minguez, FJ Sese
Journal of Philanthropy and Marketing 27 (1), e1706, 2022
42022
Philanthropy scandals and regular donations: the role of email marketing communications
A Minguez, FJ Sese
Journal of Marketing Management 39 (15-16), 1592-1619, 2023
12023
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