| Facebook: Examining the information presented and its impact on stakeholders MM Haigh, P Brubaker, E Whiteside Corporate communications: An international journal 18 (1), 52-69, 2013 | 177 | 2013 |
| Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships PJ Brubaker, C Wilson Public relations review 44 (3), 342-352, 2018 | 150 | 2018 |
| The religious Facebook experience: Uses and gratifications of faith-based content PJ Brubaker, MM Haigh Social Media+ Society 3 (2), 2056305117703723, 2017 | 139 | 2017 |
| Examining how image restoration strategy impacts perceptions of corporate social responsibility, organization‐public relationships, and source credibility MM Haigh, P Brubaker Corporate Communications: An International Journal 15 (4), 453-468, 2010 | 99 | 2010 |
| One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur PJ Brubaker, SH Church, J Hansen, S Pelham, A Ostler Public relations review 44 (5), 741-751, 2018 | 46 | 2018 |
| The shared cultural experience: A comparison of religious memes created by the Church of Jesus Christ of Latter-day Saints, religious media, and church members P Brubaker, K Boyle, D Stephan Journal of Media and Religion 16 (2), 67-79, 2017 | 26 | 2017 |
| The power of schadenfreude: Predicting behaviors and perceptions of trolling among Reddit users PJ Brubaker, D Montez, SH Church Social Media+ Society 7 (2), 20563051211021382, 2021 | 23 | 2021 |
| Examining psychological effects of source cues and social plugins on a product review website HS Kim, P Brubaker, K Seo Computers in Human Behavior 49, 74-85, 2015 | 22 | 2015 |
| Depictions of gender across eight decades of disney animated film: The role of film producer, director, and writer gender JE Shawcroft, SM Coyne, JD Zurcher, PJ Brubaker Sex Roles 86 (5), 346-365, 2022 | 19 | 2022 |
| Parental roles in “the circle of life” representations of parents and parenting in Disney animated films from 1937 to 2017 JD Zurcher, PJ Brubaker, SM Webb, T Robinson Mass Communication and Society 23 (1), 128-150, 2020 | 19 | 2020 |
| Key factors in understanding trends in hollywood product placements from 2005 to 2015 M Seipel, J Freeman, P Brubaker Journal of Promotion Management 24 (6), 755-773, 2018 | 11 | 2018 |
| Cracking the snapcode: Understanding the organizational and technological influences of strategic social media adoption C Wilson, P Brubaker, B Smith International Journal of Strategic Communication 14 (1), 41-59, 2020 | 9 | 2020 |
| Making debating great again: US Presidential candidates’ use of aggressive communication for winning presidential debates DJ Montez, PJ Brubaker Argumentation and Advocacy 55 (4), 282-302, 2019 | 9 | 2019 |
| Global brands and message content: the use of images in social media P Brubaker, J Mower, M Curtis, I Gillespie Proceedings from the 17th International Public Relations Research Conference …, 2014 | 7 | 2014 |
| The fairest of them all: Representations of bodies across Disney animated films from 1937 to 2019. PJ Brubaker, JD Zurcher, M Parks, J King, SM Coyne, T Robinson Psychology of popular media, 2022 | 6 | 2022 |
| Engaging young voters in the political process: US presidential debates and YouTube PJ Brubaker, M Horning, CM Toula Communication and Information Technologies Annual 9, 29-51, 2015 | 5 | 2015 |
| Examining the impact of source credibility on corporate social responsibility and organization-public relationships in times of crisis M Haigh, P Brubaker Conference Papers--International Communication Association, 1-27, 2009 | 5 | 2009 |
| The impact of mood and story frame on associative networks MM Haigh, PJ Brubaker, A Heresco American Journal of Media Psychology 2 (1/2), 57-75, 2009 | 5 | 2009 |
| Princesses and paupers: A content analysis of socioeconomic status in animated Disney films JE Shawcroft, SM Coyne, PJ Brubaker, JD Zurcher Journal of Children and Media 16 (3), 441-450, 2022 | 4 | 2022 |
| An examination of student perceptions of teacher social media use in the classroom PJ Brubaker, DC Sisson, C Wilson, A Zhang Journal of Public Relations Education 7 (1), 1-39, 2021 | 3 | 2021 |
