Segmenting, targeting and positioning in Islamic marketing MM Islam Journal of Islamic Marketing 12 (7), 1385-1404, 2021 | 44 | 2021 |
Evaluating negative attitudes of the students and shoppers towards halal cosmetics products MM Islam Journal of Islamic Marketing 13 (3), 565-585, 2022 | 24 | 2022 |
Developing theoretical lenses for upstream halal businesses MM Islam, MS Ab Talib, N Muhamad Journal of Islamic Marketing 15 (1), 192-220, 2024 | 13 | 2024 |
Islamic marketing practice as a panacea to social marketing criticism MM Islam International Journal of Islamic Marketing and Branding 3 (2), 104-115, 2018 | 13 | 2018 |
Challenges of halal standards and halal certification for Islamic marketing MM Islam, MS Ab Talib, N Muhamad Muslim Business and Economics Review 2 (1), 105-124, 2023 | 10 | 2023 |
Sustainable Marketing: An Islamic perspective MM Islam Australia and New Zealand Journal of Social Business, Environment and …, 2016 | 9 | 2016 |
The Satisfaction of Bangladeshi Pilgrims: Service gaps in spiritual tourism based on gender and expenditure MM Islam International Journal of Religious Tourism and Pilgrimage 9 (1), 106-117 …, 2021 | 8 | 2021 |
Greener marketing of rice: Islamic marketing in focus MM Islam, MM Hossain Proceedings of New York International Business and Social Science Research …, 2016 | 7 | 2016 |
Strategic perspectives of Islamic entrepreneurship and marketing MM Islam Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers, 183-202, 2022 | 6 | 2022 |
Sustainable rice seed production: a successful experiment MM Islam Australasian Journal of Islamic Finance and Business 3 (1), 16-23, 2017 | 6 | 2017 |
Reaching halal and Islamic market segments: tapping marketing opportunities beyond the borders MM Islam Handbook of research on ethnic and intra-cultural marketing, 198-210, 2022 | 5 | 2022 |
Social business: an Islamic perspective MM Islam, MM Hossain, S Rahman, MR Hasan, MR Hasan, MM Islam, ... Australian and New Zealand Journal of Social Business, Environment and …, 2017 | 5 | 2017 |
Food waste in the hotel restaurant: a probable solution using Islamic promotion MM Islam Australasian Journal of Islamic Finance and Business 3 (1), 8-15, 2017 | 5 | 2017 |
Sustainable agribusiness challenges: resolving the issues through conservation and Islamic farming MM Islam Journal of Agriculture and Veterinary Science 10 (12 Ver. II), 63-68, 2017 | 5 | 2017 |
Human resource management: Mixing Islamic principles with conventional practices MM Islam, MM Hossain Australasian Journal of Islamic Finance and Business 4 (1), 1-10, 2018 | 4 | 2018 |
COVID-19 and Islamic doctrine: service marketing opportunities to address mental health MM Islam, A Reza International Journal of Islamic Marketing and Branding 6 (1), 1-13, 2021 | 3 | 2021 |
Halal management: Translating its principles into branding MM Islam MESSAGE FROM THE CONFERENCE CHAIRS, 426, 2019 | 3 | 2019 |
Sustainability of preserving seed in panicle and applying single seedling to minimise production cost of rice MM Islam International Journal of Agriculture Innovation, Technology and …, 2020 | 2 | 2020 |
Institutionalization of halal entrepreneurship for a sustainable economy MM Islam Contemporary Discourse of Halal and Islamic Entrepreneurship: Trends and …, 2023 | 1 | 2023 |
Sustainability of Islamic and conservation farming to cultivate rice MM Islam MESSAGE FROM THE CONFERENCE CHAIRS, 391, 2019 | 1 | 2019 |