Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013 | 1089 | 2013 |
Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ... Journal of Research for Consumers, 2011 | 339 | 2011 |
A model of consumer's retail atmosphere perceptions SW Rayburn, KE Voss Journal of Retailing and Consumer Services 20 (4), 400-407, 2013 | 166 | 2013 |
Transformative service research and service design: synergistic effects in healthcare S Anderson, L Nasr, SW Rayburn The Service Industries Journal 38 (1-2), 99-113, 2018 | 162 | 2018 |
Crisis‐induced behavior: From fear and frugality to the familiar SW Rayburn, A McGeorge, S Anderson, JJ Sierra International Journal of Consumer Studies 46 (2), 524-539, 2022 | 93 | 2022 |
Consumers' captive service experiences: it's YOU and ME SW Rayburn The Service Industries Journal 35 (15-16), 806-825, 2015 | 66 | 2015 |
Future thinking: the role of marketing in healthcare S Anderson, SW Rayburn, JJ Sierra European Journal of Marketing 53 (8), 1521-1545, 2018 | 65 | 2018 |
Future thinking continuity of learning in marketing: A student perspective on crisis management in higher education SW Rayburn, S Anderson, JJ Sierra Marketing Education Review 31 (3), 241-255, 2021 | 46 | 2021 |
The dimensions of storytelling by retail salespeople DA Gilliam, KE Flaherty, SW Rayburn The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014 | 42 | 2014 |
Improving service employee work affect: the transformative potential of work design S W. Rayburn Journal of Services Marketing 28 (1), 71-81, 2014 | 33 | 2014 |
Advanced information technology: transforming service innovation and design G Bantau, SW Rayburn The Service Industries Journal 36 (13-14), 699-720, 2016 | 32 | 2016 |
Service quality and acculturation: advancing immigrant healthcare utilization KS Davis, M Mohan, SW Rayburn Journal of Services Marketing 31 (4/5), 362-372, 2017 | 31 | 2017 |
Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance SW Rayburn, V Badrinarayanan, ST Anderson, A Gupta Journal of Business Research 133, 66-78, 2021 | 30 | 2021 |
Street vending: transformative entrepreneurship for individual and collective well-being M Giraldo, L Garcia-Tello, SW Rayburn Journal of Services Marketing 34 (6), 757-768, 2020 | 30 | 2020 |
Service captivity: no choice, no voice, no power SW Rayburn, MJ Mason, M Volkers Journal of Public Policy & Marketing 39 (2), 155-168, 2020 | 30 | 2020 |
Propensity for reciprocity among frontline employees DA Gilliam, SW Rayburn Journal of Services Marketing 30 (3), 290-301, 2016 | 22 | 2016 |
Thou shalt not covet: Role of family religiosity in anti‐consumption M Casabayó, JF Dávila, SW Rayburn International Journal of Consumer Studies 44 (5), 445-454, 2020 | 20 | 2020 |
Designing marketing courses based on self-determination theory: Promoting psychological need fulfillment and improving student outcomes SW Rayburn, ST Anderson, KH Smith Journal for Advancement of Marketing Education 26 (2), 22-32, 2018 | 18 | 2018 |
Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective S Anderson, SW Rayburn, JJ Sierra, K Murdock, A McGeorge Journal of Marketing Theory and Practice 30 (4), 457-475, 2022 | 17 | 2022 |
Using work design to motivate customer-oriented behaviors SW Rayburn, DA Gilliam The Service Industries Journal 36 (7-8), 339-355, 2016 | 15 | 2016 |