| Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study SC Wang, PK Soesilo, D Zhang Journal of International Consumer Marketing 27 (3), 237-252, 2015 | 32 | 2015 |
| The effects of special displays on shopping behavior SC Wang, M Lang Journal of Retailing and Consumer Services 23, 125-132, 2015 | 20 | 2015 |
| The impact of luxury brand-retailer co-branding strategy on consumers’ evaluation of luxury brand image: The case of Taiwan SC Wang, PK Soesilo, D Zhang, CA Di Benedetto Interdisciplinary approaches to product design, innovation and branding in …, 2012 | 18 | 2012 |
| Interdisciplinary approaches to product design, innovation and branding in internationa marketing, advances in international marketing SC Wang, PK Soesilo, D Zhang, CA Di Benedetto Emerald 23, 67-89, 2012 | | 2012 |
| 151. The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of the US vs. Taiwan SC Wang, PK Soesilo, D Zhang, CA Di Benedetto, N Palermo, ... | | |
