| The Role of Fantasy on the Influence of Effectiveness of Celebrity Endorsements in Evaluating Endorsed-Brands WD Kumara Sri Lanka Journal of Marketing 2 (2), 1-16, 2016 | 9 | 2016 |
| The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry. SM Hathurusinghe, WD Kumara Department of Marketing Management, University of Kelaniya, 2017 | 1 | 2017 |
| The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka. D Jayathunga, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | 1 | 2016 |
| The Impact of Visual Merchandising on Impulsive Buying Decision: A Study Based on Super Market Industry in Sri Lanka WAL Sandamali, DW Kumara Faculty of Commerce and Management Studies, University of Kelaniya, 2015 | 1 | 2015 |
| Multi-actor value co-creation in community-based tourism M Fernando, C Leckie, R Jopp, HK Daronkola, LW Johnson CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism …, 2022 | | 2022 |
| fUse of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry PUI Dabare, DW Kumara Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| The Impact of Electronic Word-of-Mouth Communication on Online Purchase Intention: Mediating Effect of Brand Image R Rathnayake, DW Kumara Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Drivers of purchasing intention towards non-asbestos roofing sheets in Sri Lanka PK Gayathree, DW Kumara, HMT Madhushani International Journal of Society Systems Science 12 (3), 250-265, 2020 | | 2020 |
| The Contribution of Library Tradition for Ancient Education System in Sri Lanka D Kumara, W Dilhara 3rd International Conference on Library and Information Management …, 2019 | | 2019 |
| Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector DW Kumara, DMR Dissanayake International Journal of Humanities and Social Science Invention (IJHSSI), 2019 | | 2019 |
| New Dimension of Digital Archives and Libraries Conservation of Ola leaf manuscripts using the Technology of Digital Copyrights. D Kumara International Conference on the Humanities (ICH), 2017 Faculty of Humanities …, 2017 | | 2017 |
| Indigeneous Knowledge related to Ancient Irrigation Management System in Sri Lanka. D Kumara Department of Library and Information Science, Faculty of Social Sciences …, 2017 | | 2017 |
| Unexpected complications following an occupational injury D Kumara, IDG Kitulwatte Department of Forensic Medicine, Faculty of Medicine at University of Peradeniya, 2017 | | 2017 |
| ශ්රී ලංකාවේ ශිලා ලේඛනයන්හි සඳහන් ආගමික කටයුතු සම්බන්ධ වෘත්තීන් පිළිබඳ අධ්යයනයක් D Kumara Department of Archaeology, University of Kelaniya, Kelaniya, 2017 | | 2017 |
| Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka. GS Shashikala, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products. 1st Student Research Conference on Marketing (SRCM … K Kariyawasam, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka. NCI Wierathne, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products. MHR Amakara, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods (FMCG) in Sri Lanka. JIU Perera, DW Kumara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
| හම්බන්තොට දිස්ත්රික්කයේ කසාගල රජමහ විහාරය සහ කෑගලූ දිස්ත්රික්කයේ වට්ටාරම රජමහ විහාරය යන විහාරයන්හි ඇති පුස්කොළ පොත් එකතුව පිළිබඳ ග්රන්ථ විද්යාත්මක අධ්යයනයක් D Kumara Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2015 | | 2015 |
