| Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions H Nysveen, PE Pedersen, S Skard Journal of brand management 20, 404-423, 2013 | 592 | 2013 |
| Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility S Skard, H Thorbjørnsen Journal of Business Ethics 124, 149-160, 2014 | 181 | 2014 |
| How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting S Skard, ES Knudsen, H Sjåstad, H Thorbjørnsen Tourism Management 87, 104360, 2021 | 101 | 2021 |
| When is sustainability a liability, and when is it an asset? Quality inferences for core and peripheral attributes S Skard, S Jørgensen, LJT Pedersen Journal of Business Ethics 173 (1), 109-132, 2021 | 79 | 2021 |
| Experimenting with sustainable business models in fast moving consumer goods H Bashir, S Jørgensen, LJT Pedersen, S Skard Journal of Cleaner Production 270, 122302, 2020 | 55 | 2020 |
| Brand and customer experience in service organizations: Literature review and brand experience construct validation S Skard, H Nysveen, PE Pedersen SNF, 2011 | 52 | 2011 |
| A review of mobile services research: Research gaps and suggestions for future research on mobile apps H Nysveen, PE Pedersen, SER Skard SNF, 2015 | 29 | 2015 |
| Racial bias in the sharing economy and the role of trust and self-congruence. KB Nødtvedt, H Sjåstad, SR Skard, H Thorbjørnsen, JJ Van Bavel Journal of Experimental Psychology: Applied 27 (3), 508, 2021 | 22 | 2021 |
| Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption H Nysveen, PE Pedersen, S Skard Journal of business research 116, 542-551, 2020 | 22 | 2020 |
| Trusting beliefs and loyalty in B-to-B self-services S Skard, H Nysveen Journal of Business-to-Business Marketing 23 (4), 257-276, 2016 | 22 | 2016 |
| Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships S Skard, H Thorbjornsen European Journal of Marketing 51 (7/8), 1414-1439, 2017 | 19 | 2017 |
| Do honesty‐nudges really work? A large‐scale field experiment in an insurance context JB Martuza, SR Skard, L Løvlie, H Thorbjørnsen Journal of Consumer Behaviour 21 (4), 927-951, 2022 | 18 | 2022 |
| Hvordan virker egentlig sponsing? SER Skard Fagbokforlaget, 2011 | 16 | 2011 |
| How going green builds trusting beliefs S Jørgensen, LJT Pedersen, S Skard Business strategy and the environment 31 (1), 297-311, 2022 | 14 | 2022 |
| På vei mot sirkulære forretningsmodeller i varehandelen S Jørgensen, LJT Pedersen, S Skard Praktisk økonomi & finans 35 (1), 46-60, 2019 | 12 | 2019 |
| Resource accounting for a circular economy: evidence from a digitalised waste management system S Jørgensen, LJT Pedersen, S Skard Accounting Forum 47 (4), 553-582, 2023 | 8 | 2023 |
| Communication Effects in Sponsorships: An assessment of how different communication strategies can enhance incongruent sponsorships S Skard Norwegian School of Economics and Business Administration, 2010 | 8 | 2010 |
| Eksperimentering for bærekraftig forretningsmodellinnovasjon S Jørgensen, LJT Pedersen, SER Skard | 7 | 2019 |
| Is publicity always better than advertising S Skard, H Thorbjørnsen The Role, 2014 | 6 | 2014 |
| Influences of perceived e-service risks: the moderating role of perceived benefits SER Skard, H Nysveen, H Thorbjørnsen E-Service Journal 10 (1), 1-23, 2016 | 5 | 2016 |
