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Ning Ye
Ning Ye
Associate Professor of Marketing, Stockton University
在 stockton.edu 的电子邮件经过验证 - 首页
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引用次数
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From glossy to greasy: The impact of learned associations on perceptions of food healthfulness
N Ye, M Morrin, K Kampfer
Journal of Consumer Psychology 30 (1), 96-124, 2020
712020
When abs do not sell: The impact of male influencers conspicuously displaying a muscular body on female followers
Y Su, T Kunkel, N Ye
Psychology & Marketing 38 (2), 286-297, 2021
622021
The impact of coffee-like scent on expectations and performance
A Madzharov, N Ye, M Morrin, L Block
Journal of Environmental Psychology 57, 83-86, 2018
422018
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance
Z Zhang, N Ye, M Thomson
Journal of Marketing, 00222429241266586, 2024
2024
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