| Adopting autonomous vehicles: The moderating effects of demographic variables J Park, EP Hong, HTPM Le Journal of Retailing and Consumer Services 63, 102687, 2021 | 83 | 2021 |
| The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer EP Hong, JK Park, P Jaroenwanit, K Siriyota, A Sothonvit Journal of Retailing and Consumer Services 70, 103167, 2023 | 19 | 2023 |
| Toward a new business model of retail industry: The role of brand experience and brand authenticity JK Park, EP Hong, Y Park Journal of Retailing and Consumer Services 74, 103426, 2023 | 14 | 2023 |
| Effect of social status signaling in an organic restaurant setting 有机餐厅背景下社会地位信号的影响 EP Hong, J Ahn The Service Industries Journal 44 (1-2), 63-82, 2024 | 7 | 2024 |
| Enhancing brand equity through multidimensional brand authenticity in the fashion retailing H Hyun, JK Park, E Hong Journal of Retailing and Consumer Services 78, 103712, 2024 | 6 | 2024 |
| Role of multidimensional customer brand engagement on customer behavior for online grocery shopping JK Park, EP Hong, J Ahn, H Hyun Journal of Retailing and Consumer Services 73, 103380, 2023 | 6 | 2023 |
| The role of autonomy, competence and relatedness in motivation to use self-service technology (SST) among customers with difficulties in SST EP Hong, J Ahn Journal of Hospitality and Tourism Technology 14 (4), 630-642, 2023 | 4 | 2023 |
| The effect of technological readiness dimensions on the adoption of autonomous vehicles: focusing on behavioral reasoning theory E Hong, JK Park Transportation research part F: traffic psychology and behaviour 100, 101-114, 2024 | 3 | 2024 |
| Influence of customer personality on perceived attractiveness and similarity in a food service context EP Hong, J Ahn Journal of Hospitality Marketing & Management 32 (6), 745-766, 2023 | 2 | 2023 |
| Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context H Hyun, E Hong, J Ahn, JK Park Journal of Travel & Tourism Marketing 41 (1), 35-50, 2024 | 1 | 2024 |
| Role of Functional Company Characteristics on Food Franchisee Behavior EP Hong, J Ahn Journal of Business-to-Business Marketing 30 (1), 107-123, 2023 | 1 | 2023 |
| 여행 및 관광 산업에서 ESG 활동이 브랜드 사랑, 브랜드 이미지, 만족도, 및 충성도에 미치는 영향 홍은표， 염지환， 박정근 한국경영공학회지 28 (1), 139-158, 2023 | 1 | 2023 |
| The Evolution of Luxury Consumption and Conceptualization: A Synthetic Review J Park, HTPM Le, EP Hong Luxury, 1-23, 2023 | | 2023 |
| UGC 광고의 다차원 지각 가치를 통한 소비자 인게이지먼트: 브랜드 진정성의 조절 역할 김진선， 염지환， 홍은표， 박정근 한국경영공학회지 28 (2), 29-47, 2023 | | 2023 |
| Exploring international customers’ luxury service experiences during the COVID-19 pandemic EP Hong, J Ahn Tourism and Hospitality Research, 14673584231165939, 2023 | | 2023 |
| B2B 기업에서 3D 프린터 기술의 도입과 재사용 의도에 관한 고찰 현효원， 박정근， 홍은표， 김원 한국경영공학회지 23 (2), 109-124, 2018 | | 2018 |
