| Customer relationship management for brand commitment and brand loyalty AF Wali, LT Wright, IA Uduma British Journal of Marketing Studies 3 (4), 45-58, 2015 | 59 | 2015 |
| Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study AF Wali, IA Uduma, LT Wright Cogent Business & Management 3 (1), 1183555, 2016 | 37 | 2016 |
| Nascent multinationals from West Africa: Are their foreign direct investment motivations any different? KIN Ibeh, IA Uduma, D Makhmadshoev, NO Madichie International Marketing Review 35 (4), 683-708, 2018 | 35 | 2018 |
| A critique of the adequacy of positivist and interpretivist views of organisational studies for understanding the 21st century organisation (s) IA Uduma, W Sylva International Journal of Business and Management Review 3 (8), 44-52, 2015 | 28 | 2015 |
| A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovation IA Uduma, AF Wali, LT Wright Cogent Business & Management 2 (1), 1120421, 2015 | 19 | 2015 |
| Depth of open innovation: the role of incremental versus radical types of innovation on product performance IA Uduma, AF Wali Asia-Pacific Journal of Management Research and Innovation 12 (3-4), 185-193, 2016 | 6 | 2016 |
| Influence of customer appreciation strategy adoption and customer evangelism, and service performance of not-for-profit institutions in Nigeria: a field case study AF Wali, IA Uduma The Business & Management Review 4 (4), 50, 2014 | 2 | 2014 |
| Outbound open innovation design and product performance of UK SMEs: A contingency perspective IA Uduma, K Ibeh, CN Ogbuji | 1 | 2015 |
| An exploratory study of capability building among African multinational enterprises IA Uduma Birkbeck, University of London, 2020 | | 2020 |
