| Considering emotions in product package design through combining conjoint analysis with psycho physiological measurements. K Pentus, T Mehine, A Kuusik Procedia-Social and Behavioral Sciences 148, 280-290, 2014 | 41 | 2014 |
| The effect of culture on the perception of product packaging: a multimethod cross-cultural study K Ploom, K Pentus, A Kuusik, U Varblane Journal of International Consumer Marketing 32 (3), 163-177, 2020 | 19 | 2020 |
| Mobile and stationary eye tracking comparison–package design and in-store results K Pentus, K Ploom, T Mehine, M Koiv, A Tempel, A Kuusik Journal of Consumer Marketing 37 (3), 259-269, 2020 | 14 | 2020 |
| How to optimize sales flyers–novel experiment design K Pentus, K Ploom, A Kuusik, T Mehine Baltic journal of management 13 (2), 191-208, 2018 | 14 | 2018 |
| The future of university–industry collaboration: scenario analysis based on case of Estonia G Ashyrov, R Alunurm, K Pentus, M Vadi Knowledge Management Research & Practice, 2019 | 11 | 2019 |
| Planning the digital marketing budget: computer modelling for decision making L Dorokhova, A Kuusik, R Dimitrov, K Pentus, O Dorokhov, M Petrova Access Journal 4 (2), 248-260, 2023 | 7 | 2023 |
| How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View K Pentus, M Ruusu, A Kuusik, L Dorokhova, K Ploom Organizations and Markets in Emerging Economies 14 (2 (28)), 366-385, 2023 | 2 | 2023 |
| Comparison of Pharmacy Websites: An Integrated Approach Based on Consumer Perception and Technical Parameters L Dorokhova, K Pentus, A Kuusik, O Dorokhov Studies in Business and Economics 18 (1), 101-117, 2023 | 2 | 2023 |
| A systematic review of food product conjoint analysis research K Pentus Access Journal 4 (3), 480-502, 2023 | | 2023 |
Kerli PloomJunior Research Fellow in Marketing, University of Tartu在 ut.ee 的电子邮件经过验证
Kerli PloomJunior Research Fellow in Marketing, University of Tartu在 ut.ee 的电子邮件经过验证
Gaygysyz AshyrovSenior Research Fellow @ Estonian Business School在 ebs.ee 的电子邮件经过验证
Maaja VadiProfessor of Management, University of Tartu在 ut.ee 的电子邮件经过验证