| Social marketing and public health: Theory and practice J French Oxford University Press, USA, 2010 | 432 | 2010 |
| Strategic social marketing: For behaviour and social change J French SAGE Publications Ltd, 2019 | 386 | 2019 |
| Key guidelines in developing a pre-emptive COVID-19 vaccination uptake promotion strategy J French, S Deshpande, W Evans, R Obregon International journal of environmental research and public health 17 (16), 5893, 2020 | 254 | 2020 |
| Why nudging is not enough J French Journal of Social Marketing 1 (2), 154-162, 2011 | 185 | 2011 |
| A hierarchical model of social marketing J French, R Russell-Bennett Journal of Social Marketing 5 (2), 139-159, 2015 | 178 | 2015 |
| Under-vaccinated groups in Europe and their beliefs, attitudes and reasons for non-vaccination; two systematic reviews N Fournet, L Mollema, WL Ruijs, IA Harmsen, F Keck, JY Durand, ... BMC public health 18, 1-17, 2018 | 172 | 2018 |
| Some reasonable but uncomfortable questions about social marketing F Spotswood, J French, A Tapp, M Stead Journal of Social Marketing 2 (3), 163-175, 2012 | 138 | 2012 |
| Social marketing national benchmark criteria J French, C Blair-Stevens UK: National Social Marketing Centre, 2006 | 123 | 2006 |
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| Demand creation for COVID-19 vaccination: overcoming vaccine hesitancy through social marketing WD Evans, J French Vaccines 9 (4), 319, 2021 | 93 | 2021 |
| Social marketing pocket guide J French, C Blair-Stevens London: National Social Marketing Centre of Excellence 5, 2005 | 93 | 2005 |
| Social marketing casebook J French Sage, 2011 | 86 | 2011 |
| Dying matters: let’s talk about it JE Seymour, J French, E Richardson Bmj 341, 2010 | 86 | 2010 |
| From snake oil salesmen to trusted policy advisors: the development of a strategic approach to the application of social marketing in England J French, D HE, C Blair-Stevens Social Marketing Quarterly 12 (3), 29-40, 2006 | 59 | 2006 |
| Future pandemics and vaccination: public opinion and attitudes across three European countries D Determann, EW de Bekker-Grob, J French, HA Voeten, JH Richardus, ... Vaccine 34 (6), 803-808, 2016 | 57 | 2016 |
| Key concepts and principles of social marketing J French, C Blair-Stevens, D McVey, R Merritt Social marketing and public health: Theory and practice, 29-44, 2010 | 48 | 2010 |
| Social marketing comes of age: A brief history of the community of practice, profession, and related associations, with recommendations for future growth J Kassirer, C Lefebvre, W Morgan, R Russell-Bennett, R Gordon, J French, ... Social Marketing Quarterly 25 (3), 209-225, 2019 | 42 | 2019 |
| The importance of segmentation in social marketing strategy J French Segmentation in social marketing: Process, methods and application, 25-40, 2017 | 41 | 2017 |
