| Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation X Zhu, L Teng, L Foti, Y Yuan Journal of Business Research 103, 301-309, 2019 | 143 | 2019 |
| Outcomes of entrepreneurship education in China: A customer experience management perspective X Dou, X Zhu, JQ Zhang, J Wang Journal of Business Research 103, 338-347, 2019 | 114 | 2019 |
| Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness L Foti, X Zhu, Y Yuan, L Teng International Journal of Advertising, 1-19, 2020 | 8 | 2020 |
| EXPRESS: Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance X Zhu, C Pechmann Journal of Marketing, 00222429241264997, 2024 | | 2024 |
| Does Good or Bad Fake News Matter? The Impact of Brand Misinformation Valence and Correction Source on Consumer Behavior X Zhu, X Wang, L Teng ACR North American Advances 51, 176-177, 2023 | | 2023 |
| Motivated Fake News: Understanding how ideology and competitive context influence misinformative posts on social media X Zhu, C Pechmann ACR North American Advance 50, 144-147, 2022 | | 2022 |
| Party Competition: When Democrats and Republicans Are Motivated to Post Misinformation on Social Media? X Zhu, C Pechmann ACR North American Advances 49, 907, 2021 | | 2021 |
Cornelia PechmannUniversity of California irvine在 uci.edu 的电子邮件经过验证
Cornelia PechmannUniversity of California irvine在 uci.edu 的电子邮件经过验证