| Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people A Szymkowiak, B Melović, M Dabić, K Jeganathan, GS Kundi Technology in Society 65, 101565, 2021 | 658 | 2021 |
| The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro B Melović, M Jocović, M Dabić, TB Vulić, B Dudic Technology in Society 63, 101425, 2020 | 337 | 2020 |
| Determinants of Millennials' behavior in online shopping–Implications on consumers’ satisfaction and e-business development B Melović, D Šehović, V Karadžić, M Dabić, D Ćirović Technology in society 65, 101561, 2021 | 133 | 2021 |
| The analysis of marketing factors influencing consumers’ preferences and acceptance of organic food products—Recommendations for the optimization of the offer in a developing … B Melovic, D Cirovic, B Dudic, TB Vulic, M Gregus Foods 9 (3), 259, 2020 | 95 | 2020 |
| Attracting green consumers as a basis for creating sustainable marketing strategy on the organic market—relevance for sustainable agriculture business development B Melović, D Cirović, T Backovic-Vulić, B Dudić, K Gubiniova Foods 9 (11), 1552, 2020 | 61 | 2020 |
| Logistics in the function of customer service–relevance for the engineering management B Melović, S Mitrović, A Djokaj, N Vatin Procedia Engineering 117, 802-807, 2015 | 56 | 2015 |
| The impact of online media on parents’ attitudes toward vaccination of children—social marketing and public health B Melovic, A Jaksic Stojanovic, TB Vulic, B Dudic, E Benova International Journal of Environmental Research and Public Health 17 (16), 5816, 2020 | 47 | 2020 |
| Attitudes and perceptions of employees toward corporate social responsibility in western Balkan countries: Importance and relevance for sustainable development B Melovic, N Milovic, T Backovic-Vulic, B Dudic, P Bajzik Sustainability 11 (23), 6763, 2019 | 41 | 2019 |
| Modern business strategy Customer Relationship Management in the area of civil engineering M Jocovic, B Melovic, N Vatin, V Murgul Applied Mechanics and Materials 678, 644-647, 2014 | 41 | 2014 |
| Food for thought: Identifying the influential factors that affect consumption of organic produce in today's youth B Melović, M Dabić, S Rogić, V Đurišić, V Prorok British Food Journal 122 (4), 1130-1155, 2020 | 37 | 2020 |
| The impact of sport sponsorship perceptions and attitudes on purchasing decision of fans as consumers—Relevance for promotion of corporate social responsibility and … B Melovic, S Rogic, J Cerovic Smolovic, B Dudic, M Gregus Sustainability 11 (22), 6389, 2019 | 30 | 2019 |
| Manager´ s assessment of organizational culture S Mitrović, L Grubić-Nešić, S Milisavljević, B Melović, Z Babinková Technická univerzita v Liberci, 2014 | 29 | 2014 |
| Bank CRM optimization using predictive classification based on the support vector machine method V Djurisic, L Kascelan, S Rogic, B Melovic Applied Artificial Intelligence 34 (12), 941-955, 2020 | 27 | 2020 |
| Strategic business decision making: the use and relevance of marketing metrics and knowledge management B Melović, M Dabić, M Vukčević, D Ćirović, T Backović Journal of knowledge management 25 (11), 175-202, 2021 | 22 | 2021 |
| Principi savremenog menadžmenta S Mitrović, B Melović Novi Sad: Fakultet tehničkih nauka, 2013 | 19 | 2013 |
| Upravljanje markom u poduzetništvu N Šerić, B Melović, M Perišić | 18 | 2019 |
| The role of the concept of LEAN management in modern business B Melović, S Mitrović, A Zhuravlev, N Braila MATEC Web of Conferences 86, 05029, 2016 | 18 | 2016 |
| Electronic customer relationship management assimilation in Southeastern European companies—cluster analysis B Melović, B Rondović, S Mitrović-Veljković, SB Očovaj, M Dabić IEEE transactions on engineering management 69 (4), 1081-1100, 2020 | 15 | 2020 |
| Entrepreneurial decision-making perspectives in transition economies–tendencies towards risky/rational decision-making B Melović, SM Veljković, D Ćirović, TB Vulić, M Dabić International Entrepreneurship and Management Journal 18 (4), 1739-1773, 2022 | 14 | 2022 |
| Possibilities of implementing customer relationship management in the function of improving the competitiveness of the civil engineering sector B Melovic, M Jocovic, I Lugovskaya, N Vatin Applied Mechanics and Materials 725, 977-983, 2015 | 14 | 2015 |
