| Determinants of customer loyalty: A review and future directions AS Abu-Alhaija, RNR Yusof, H Hashim, NS Jaharuddin Australian Journal of Basic and Applied Sciences 12 (7), 106-111, 2018 | 131 | 2018 |
| Relationship between product factors, advertising, and purchase intention of halal cosmetic H SR, H Hashim, RN Yusof, NN Alias VOL. 21 (S) JUN. 2013, 85, 2013 | 120* | 2013 |
| Halal food supply chain knowledge and purchase intention FAM Yusoff, RNR Yusof, SR Hussin International Journal of Economics and Management 9 (1), 155-172, 2015 | 94 | 2015 |
| Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents M Balouchi, YA Aziz, T Hasangholipour, A Khanlari, A Abd Rahman, ... Journal of Hospitality and Tourism Technology 8 (2), 168-189, 2017 | 68 | 2017 |
| Religion in consumer behaviour research: the significance of religious commitment and religious affiliation ASA Abu-Alhaija, RNR Yusof, H Hashim, NS Jaharuddin International Journal of Economics, Commerce and Management 6 (1), 245-258, 2018 | 62 | 2018 |
| The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia YA Aziz, SR Hussin, H Nezakati, RN Raja Yusof, H Hashim Journal of Islamic Marketing 9 (2), 222-239, 2018 | 60 | 2018 |
| Symbolic political communication, and trust: a young voters’ perspective of the Indonesian presidential election I Susila, D Dean, RNR Yusof, AA Setyawan, F Wajdi Political Branding, 148-170, 2020 | 47 | 2020 |
| The mediating effect of tacit knowledge sharing in predicting innovative behaviour from trust NC Wah, D Zawawi, RNR Yusof, M Sambasivan, J Karim International Journal of Business and Society 19 (3), 937-954, 2018 | 33 | 2018 |
| Edutourism: international student’s decision making process in selecting a host university in malaysia BY Ojo, RNR Yusofu European journal of business and management 5 (30), 51-56, 2013 | 29 | 2013 |
| Travel and tourism business confidence index in Nigeria: Issues and challenges BY Ojo, BM Busayo, RNR Yusof journal of psycholinguistic research 3 (2), --0, 2014 | 25 | 2014 |
| Income diversification for future stable economy in Saudi Arabia: An overview of the tourism industry A Sherbini, YA Aziz, SM Sidin, RNR Yusof International Journal of Economics, Commerce and Management 6 (11), 173-189, 2016 | 24 | 2016 |
| Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia MF Samat, H Hashim, RNR Yusoff Review of Integrative Business and Economics Research 4 (1), 144, 2015 | 24 | 2015 |
| Edu-tourism destination selection process in an emerging economy. BY Ojo, RNR Yusof | 23 | 2019 |
| Intention to practice reduce, reuse & recycle (3R) among expatriates working in Malaysia MSM Ali, RNR Yusof Int. J. Acad. Res. Bus. Soc. Sci 8 (3), 276-295, 2018 | 23 | 2018 |
| The influence of religious orientation on viewers’ loyalty towards satellite TV channels: The case of Muslim viewers AS Abu-Alhaija, RN Raja Yusof, H Hashim, N Jaharuddin Journal of Islamic Marketing 10 (4), 1196-1218, 2019 | 22 | 2019 |
| The motivational approach of religion: the significance of religious orientation on customer behaviour A Abu-Alhaija, R Yusof, H Hashim, N Jaharuddin International Journal of Economics, Commerce and Management 12, 609-619, 2017 | 20 | 2017 |
| Challenges in implementing Muslim friendly hospitality services (MFHS) in Shariah-Compliant hotels in Malaysia NA Abd Razak, RNR Yusof, Y Ab Aziz International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 17 | 2019 |
| Customer loyalty: antecedents, approaches and influences of culture and religion AS Abu-Alhaija, RNR Yusof, H Haslinda, NS Jaharuddin Journal of Islamic Management Studies 1 (2), 62-78, 2018 | 17 | 2018 |
| Characterization and microstructural studies of LiFe5O8 synthesized by the self propagating high temperature combustion method N Kamarulzaman, RHY Subban, K Ismail, N Othman, WJ Basirun, ... Ionics 11, 446-450, 2005 | 17 | 2005 |
| Disintermediation threat: do small medium traditional travel agencies in Malaysia embrace ICT adequately? UT Munikrishnan, NS Imm, HJ Ann, RN Raja Yusof Pertanika Journal of Social Sciences & Humanities 27 (1), 2019 | 16 | 2019 |
