| Online public relations: The adoption process and innovation challenge, a Greek example PJ Kitchen, A Panopoulos Public relations review 36 (3), 222-229, 2010 | 107 | 2010 |
| All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self G Panigyrakis, A Panopoulos, E Koronaki International Journal of Advertising 39 (5), 699-718, 2020 | 91 | 2020 |
| E-mentoring: The adoption process and innovation challenge AP Panopoulos, K Sarri International Journal of Information Management 33 (1), 217-226, 2013 | 84 | 2013 |
| Influencing green purchase intention through eco labels and user-generated content A Panopoulos, A Poulis, P Theodoridis, A Kalampakas Sustainability 15 (1), 764, 2022 | 70 | 2022 |
| The determinants of brand equity: The case of Greek quoted firms AP Ilias Kapareliotis Managerial Finance 36, 2010 | 34 | 2010 |
| Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective AG Kyrousi, GG Panigyrakis, AP Panopoulos Current Research on Gender Issues in Advertising, 13-40, 2018 | 31 | 2018 |
| The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development I Kapareliotis, A Panopoulos, GG Panigyrakis Asia Pacific Journal of Marketing and Logistics 22 (1), 90-100, 2010 | 25 | 2010 |
| Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda E Koronaki, A Vlachvei, A Panopoulos Electronic Commerce Research and Applications 58, 101242, 2023 | 22 | 2023 |
| Antecedents and consequents of brand managers’ role A Poulis, G Panigyrakis, A Panos Panopoulos Marketing Intelligence & Planning 31 (6), 654-673, 2013 | 21 | 2013 |
| Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude G Panigyrakis, A Panopoulos, E Koronaki Journal of Marketing Communications 26 (6), 666-684, 2020 | 20 | 2020 |
| Revisiting innovation adoption theory through electronic public relations A Panopoulos, P Theodoridis, A Poulis Information Technology & People 31 (1), 21-40, 2018 | 20 | 2018 |
| Drivers and barriers of entrepreneurial intentions in times of economic crisis: The gender dimension A Sarri, S Lapsita, A Panopoulos South-Eastern Europe Journal of Economics 16 (2), 2018 | 14 | 2018 |
| The accelerative and integrative use of marketing public relations in Cyprus I Papasolomou, PJ Kitchen, A Panopoulos Public relations review 39 (5), 578-580, 2013 | 13 | 2013 |
| Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability (Switzerland), 15 (1) A Panopoulos, A Poulis, P Theodoridis, A Kalampakas | 10 | 2023 |
| Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability, 15 (1), 764 A Panopoulos, A Poulis, P Theodoridis, A Kalampakas | 9 | 2022 |
| Economic crisis and its impact on promotion and media in Cyprus I Papasolomou, PJ Kitchen, A Panopoulos, M Sabova Journal of Promotion Management 22 (5), 719-734, 2016 | 9 | 2016 |
| Shopping Centre image attributes effects on consumer’s satisfaction and loyalty in Greece–Evidence at the initial stages of the economic crisis PK Theodoridis, AP Panopoulos European Retail Research, 21-41, 2012 | 5 | 2012 |
| Shaping the Online Customer Experience Through Website Elements: An Integrated Framework E Koronaki, A Vlachvei, A Panopoulos International Conference on Applied Economics, 963-975, 2022 | 1 | 2022 |
| Electronic public relations AP Panopoulos Wiley International Encyclopedia of Marketing, 2010 | 1 | 2010 |
| Art Infusion to Increase Perceptions of Luxury: How Global Brands Leverage on Acculturation to Global Consumer Culture E Koronaki, HM Jaimes, A Vlachvei, A Panopoulos Strategic Innovative Marketing and Tourism, 605, 2024 | | 2024 |
