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Laura De Kerpel
Laura De Kerpel
在 ugent.be 的电子邮件经过验证
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引用次数
引用次数
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Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
L De Kerpel, B Kobuszewski Volles, A Van Kerckhove
Foods 9 (1), 90, 2020
192020
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
L De Kerpel, A Van Kerckhove, T Tessitore
International Journal of Advertising 43 (4), 716-745, 2024
82024
Advocating beyond call of duty: a review of employee advocacy and a call for research
L De Kerpel, A Van Kerckhove
Management Review Quarterly, 1-40, 2023
12023
Starting with an apology: paving the way to consumer persuasion?
L De Kerpel
SCP 2019 Annual Conference, 2019
12019
Consumer Panel_Field Experiment-Oops! Sorry, My Bad: How Apologizing For Trivial Mistakes in Direct Email Campaigns Leads to Beneficial Customer Responses
L De Kerpel, A Van Kerckhove, T Tessitore
OSF, 2024
2024
The Art of Persuasion: Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications
L De Kerpel, A Van Kerckhove, T Tessitore
International Marketing Trends Conference, Venice (Italy), 2024
2024
The Art of Persuasion: Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications
L De Kerpel
Ghent University, 2023
2023
Employee advocacy on social media: What employees want to share vs. consumers want to see
L De Kerpel, A Van Kerckhove, G Roose
Proceedings of the Annual Conference of Society of Consumer Psychology, 2023
2023
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms
L De Kerpel, A Van Kerckhove, G Roose
Proceedings of the European Marketing Academy, 2022
2022
Starting off with an apology: paving the way to consumer persuasion?
L De Kerpel, A Van Kerckhove, T Tessitore
La Londe Conference, 2019
2019
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