| Scrutinizing the Factors Influencing Customer Adoption of App-Based Cab Services: An Application of the Technology Acceptance Model. S Roy IUP Journal of Marketing Management 16 (4), 2017 | 16 | 2017 |
| Examining the dynamics of whistleblowing: A causal approach S Banerjee, S Roy IUP Journal of Corporate Governance 13 (2), 7, 2014 | 16 | 2014 |
| Trajectories of brand personality research since the new millennium: A bibliometric analysis S Roy, S Banerjee FIIB Business Review, 23197145221105942, 2022 | 8 | 2022 |
| Anatomizing the dynamics of societal behaviour towards E-waste management and recycling initiatives: A case study of Kolkata, India S Roy Management and Labour Studies 41 (1), 19-36, 2016 | 8 | 2016 |
| Cross-cultural dissimilarities in the perception of brand personality of select smart phones: Evidence from West Bengal, India and Bangladesh S Roy, S Banerjee NMIMS Management Review 29 (02), 25-51, 2021 | 5 | 2021 |
| The Impact of Pay Satisfaction on the Performance of College Teachers: Empirical Insights from Kolkata, India. S Roy IUP Journal of Organizational Behavior 18 (2), 2019 | 4 | 2019 |
| Knowledge management and organisational learning: Objectifying a synergetic liaison within the learning organisation S Roy International Journal of Knowledge Management and Practices 3 (1), 1, 2015 | 4 | 2015 |
| Mapping the Applications of Brand Personality in Professional Higher Education: Evidence from Select Business Schools in India. E Garodia, S Roy International Journal of Marketing & Business Communication 11, 2022 | 2 | 2022 |
| Does “Green” brand personality have any impact on consumers’ purchase intentions, engagement and loyalty? S Roy, S Banerjee IIMS JOURNAL OF MANAGEMENT SCIENCE 12 (1), 17-37, 2021 | 2 | 2021 |
| Analysing the Influence of Brand-Customer Personality Consonance in Stimulating Brand Loyalty: The Case of Automobile Brands S Roy Journal of Marketing Vistas 9 (1), 46-57, 2019 | 2 | 2019 |
| Investigating the perceptual and attitudinal responses of consumers toward health halo labels in food products: A Kolkata-based study S Agarwal, S Roy International Journal on Customer Relations 8 (1), 35-41, 2020 | 1 | 2020 |
| “Is Geuens Et Al. New Brand Personality Scale Valid in the Indian Context? The Case of the Dell Brand in India S Roy, S Banerjee Journal of Critical Reviews 7 (13), 2723-2734, 2020 | 1 | 2020 |
| Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour: A Study on Consumer Durables in India S Roy, S Banerjee PRIMA: Practices & Research in Marketing 9 (1), 2018 | 1 | 2018 |
| On the road to an encyclopedic schema of ethical management: A concoction of multifarious Vedantic philosophies S Banerjee, S Roy International Journal of Business Ethics in Developing Economies 2 (1), 51, 2013 | 1 | 2013 |
| Applicability of the Technology Acceptance Model in Examining Consumer Adoption Patterns of Online Video Streaming Services: A Factor-Analytic Study S Roy, S Banerjee Perspectives in Marketing, Innovation and Strategy, 70-80, 2023 | | 2023 |
| Understanding Consumer Perceptions and Purchase Intentions of Electric Vehicles: An In-Depth Analysis. T Patodia, S Roy International Journal of Marketing & Business Communication 12 (2), 2023 | | 2023 |
| An Empirical study of consumer perceptions towards brand personality and cultural influences on the purchase of select consumer durables in West Bengal S Roy Kolkata, 2021 | | 2021 |
| Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0 S Roy, S Banerjee New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021 | | 2021 |
| Marketing Vistas A Desai, J Shah, PK Pandey, PK Pandey, MPS Kumar, P Kamasastry, ... Journal of 10 (2), 2020 | | 2020 |
| Demonetization as a Trigger of Customer Adoption of Mobile Wallets in India: Developing an Integrated Framework. S Roy Optimization: Journal of Research in Management 12 (1), 2020 | | 2020 |
