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| Does Brand Awareness have impact on the Television Purchase? DS Lakshmi Studies in Indian Place Names 40 (34), 2020 | | 2020 |
| Brand Trust – Its Impact on Customer Satisfaction of Television with Reference to Consumer of Chennai S Lakshmi Shanlax International Journal of Commerce 6 (Special Issue 1), 35-38, 2018 | | 2018 |
| Brand Trust Effects on Purchase Intentions of Television-A Case Study With Reference To Chennai city S Lakshmi, V Kavida PACIFIC BUSINESS REVIEW INTERNATIONAL 10 (9), 25-36, 2018 | | 2018 |
| Impact of Brand Equity on Customer Satisfaction and Purchase Intention of Air Conditioners in Chennai S Lakshmi, V Kavida International Journal of Innovative Research and Development, 261-266, 2016 | | 2016 |
Kavida VPondicherry University在 pondiuni.edu.in 的电子邮件经过验证
Kavida VPondicherry University在 pondiuni.edu.in 的电子邮件经过验证
Dr. Kabirdoss DeviAssociate Professor, Dept. of MBA, Vels Institute of Science Technology and Advanced Studies在 velsuniv.ac.in 的电子邮件经过验证